One of the most prominent barriers to social media engagement is “I just don’t have time” or even “[insert social site here] is just a waste of time.” Agreed, Twitter, Facebook and the like CAN be huge time-sucks and the line between time-suckage and utility is a very fine one that requires a lot of monitoring and self-discipline. Social media can be overwhelming and it’s all too easy to just start clicking on people’s profiles, following links to blog posts and generally getting lost in the maze of the interweb. Before you know it you’ve wasted 30 minutes and not done anything productive. However, once you are able to get past the time-waste factor, you can begin to see the benefits of being involved. I hope these tips will provide some practical methods to optimize your engagement. Read more >





