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The short version: Jill Miller Zimon writes the topical blog, Writes Like She Talks (www.writeslikeshetalks.com) and often highlights the paucity of...
 
 
 
 

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Vanity Fair's "New Establishment:" Not New, Not Very Female

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In its October 2010 issue, Vanity Fair did its 100 "new establishment" people - some of the 100 spots are occupied by teams, others by individuals or duos. The formal name of the list is "the 100 most influential people of the information age." Guess how many women are in the new establishment? A total of 14 women, and of those, six are paired with men, while only eight are recognized on their own, individually. The menz? A few men must share the spotlight in team settings, but those team props simply add to the total number of included men further dwarfing the total number of women.

Oh - stop being such a whiner everyone wants to say these days, right? After all, just two days ago on BNET, Mark Henricks wrote a post called, Why It’s Time to Stop Giving Women Entrepreneurs Special Help. His theory:

The Center for Women’s Business Research said in its 2008-2009 report on women-owned business that 40 percent of all businesses are 50 percent or more owned by women. The center also said in the same report that the number of women-owned businesses was expanding at twice the rate of businesses in general, and has been doing so for two decades.

These figures may well understate the number of women-owned businesses today. In 2008, for instance, an official in the Small Business Administration’s office of women-owned business told me, an accurate updated count would probably show that 44 percent of all businesses were woman-owned.

So if 44 percent of all businesses were woman-owned in 2008, and women-owned businesses were multiplying twice as fast as other businesses, shouldn’t we soon be in the position of having roughly the same number of women-owned businesses as there are women in the population?

Yeah, well, let's go back to looking at who is the top woman on the list - and how top is she:

LOS ANGELES - SEP 12: Lady Gaga arrives at the 2010 MTV Video Music Awards at Nokia LA Live on September 12, 2010 in Los Angeles, CA. Photo via Newscom

The first spot out of 100 that recognizes a woman: #23. And lucky #23 goes to someone I'm sure you are all guessing would have to be at the top of a list of the 100 most influential people of the information age: Lady Gaga (yes, I'm being sarcastic - or maybe just showing how not new establishment I must be for disagreeing with this selection).

 

I know. I know. I know. It is just a list - by now, someone should have started a blog about how lame lists are in general. But even so, how are women continuing to not make a dent in the brains of the people who are doing the evaluations? How does BlogHer.com get double-digit millions in venture capital, as a, you know, information trafficker, but Vanity Fair, which includes all the usual suspects upfront, doesn't get it?

Lest you think that I'm too obsessed with these kinds of exclusions, read what Cindy Gallop of If We Ran The World has to say in a post about the need to change venture funding (which is inextricably connected to the entrepreneurship trajectory) for women:

I was just looking today at Vanity Fair’s new establishment list The top 100 of what they call the new establishment. The top three slots occupied by Mark Zuckerberg of facebook at number 1; Steve Jobs of Apple at number 2 and Sergey Brin & Larry Page of Google at number 3. The first woman appears on that list at number 23 (Lady Gaga). So the reason I say that its critically important to be taken seriously financially is because it’s not until women raise rounds of funding at the level that men are raising in men founded ventures; until women sell their businesses for huge amounts of money; until women get funded for very, very substantial amounts; until women rank more amongst the billionaires of this world & the tech billionaires of this world that most people will actually believe that a woman can be successful in the technology sector as an entrepreneur & startup founder. So women have to absolutely have

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STYLEMentorUS 5 pts

I have mixed feelings when it comes to encouraging women to enter the life of an entrepreneur. Living the life of an entrepreneur for most of my life, I have to say that it is not for everyone. It can be CRAZY sometimes! The loses are severe. It affects everyone in your life. Even if we get women more funding and encourage them to run the businesses, statistically speaking they don't make it past the first 5 years and the ones that do are very few. I find it interesting that more women are starting business now than years ago, but what is the success rate? Are they able to generate enough money to call it quits at the JOB? Statistics show that long term, a woman will make more money working a JOB than pursuing entrepreneurial endeavors. The income, what the business really makes matters, and not the fantasy of what it could or should make. Dreams are everywhere, but show me the money. 

Jill Miller Zimon 11 pts

I wonder, seriously!, if we can use that as a framework to recruit people to help with it and do it.

I also think so many women do amazing things that could be entrepreneurial endeavors but they just don't think of them that way - I bet you see that. A cousin to the not being able to negotiate for oneself kind of issue.

I wonder if there is something that would be a remedial kind of BlogHer Business - I get intimidated in thinking about Business with a capital B - I wonder if other women might also, and yet, I would LOVE to think more in terms of entrepreneurship and business startups etc.

Hmm - will have to think about this!

Jill Writes Like She Talks ( http://www.writeslikeshetalks.com )

In The Arena: Jill Miller Zimon, Pepper Pike City Council Member ( http://jillmillerzimon.blogspot.com )

Lisa Stone 61 pts

And missed your terrific wrap-up. Thanks for your fantastic round-up. You know what I think: Figuring out ways to connect more women entrepreneurs with more funding is holy work. Whether it's VC they want or a small business loan.

Lisa Stone, BlogHer Co-founder ( http://www.blogher.com/member/lisa-stone )

BlogHer is non-partisan but our bloggers aren't! Follow our coverage of Politics & News ( http://www.blogher.com/topic/politics-news ).

Jill Miller Zimon 11 pts

I loved discovering your post and that interview and all the great links after it. Incredibly insightful, esp. because I am not native to this area.

I'm sure you are right re: truth is in the middle somewhere - now if we can just keep fingers crossed that people will open or figure out about opening their eyes to see it...right!?

Jill Writes Like She Talks ( http://www.writeslikeshetalks.com )

In The Arena: Jill Miller Zimon, Pepper Pike City Council Member ( http://jillmillerzimon.blogspot.com )

Jill Miller Zimon 11 pts

I mean, I really do wake up each day thinking, how will I get around that obstacle today, whatever it is - how will I get further than I was.

And likewise I think, they ARE going to get it, aren't they? Even when I see all around me that they don't. I really sometimes wonder why I haven't stopped trying! lol But it's just not in me.

Thanks for commenting - I know what you mean, truly.

Jill Writes Like She Talks ( http://www.writeslikeshetalks.com )

In The Arena: Jill Miller Zimon, Pepper Pike City Council Member ( http://jillmillerzimon.blogspot.com )

pemo 5 pts

Thanks for mentioning my interview with Cindy Gallop, IfWeRanTheWorld, on the shortfall for women sourcing venture. PtII of that interview can be found here http://www.ezebis.com/venture/cindy-gallop-interview-ptii-changing-ventu... ( http://www.ezebis.com/venture/cindy-gallop-interview-ptii-changing-venture-women/ ). I have also interviewed some high profile male vcs including recently Mark Suster, GRP Partners, http://www.ezebis.com/venture/mark-suster-grp-partners-women-venture-num... ( http://www.ezebis.com/venture/mark-suster-grp-partners-women-venture-numbers-game/ ) and Jason Mendelson, Foundry Group http://www.ezebis.com/venture/jason-mendelson-foundry-group-women-venture/ along with women vcs. Everyone has a different perspective & somewhere in the middle lies the truth!

emilycsims 6 pts

I can't say I'm surprised by the under-representation of women on the list. Too often women are given token consideration, even by a female-based media outlet.

Get Travelated ( http://www.travelated.com )and Get Going!

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Jill Miller Zimon 11 pts

I mean, I do see why some people say and see what they say and see, I just don't get how they then fail to see what others see or give credence to what others say, as if the view any one person has is THE view. I totally believe that nearly everything (all issues, subjects, topics, problems) appear to any one of us, collectively, as if looking through a multi-faceted lens - but the facet I'm looking through is not the one you're looking through and so on. I want to know what you see - that won't change what I see, but it certainly gives me perspective - otherwise everything is just one-dimensional.

Three-dimensional chessboard - I think most things must be approached as if that's how we must look at and strategize our moves.

Jill Writes Like She Talks ( http://www.writeslikeshetalks.com )

In The Arena: Jill Miller Zimon, Pepper Pike City Council Member ( http://jillmillerzimon.blogspot.com )

Jill Miller Zimon 11 pts

You sound very optimistic! :) What signs do you see of entering a new era?

I completely agree re: no all business worth funding is tech-focused. There must be VC groups set up specifically for non-tech. I suspect I need to be reading more about them.

Jill Writes Like She Talks ( http://www.writeslikeshetalks.com )

In The Arena: Jill Miller Zimon, Pepper Pike City Council Member ( http://jillmillerzimon.blogspot.com )

y2vonne 5 pts

Jill, I would agree that the VCs have shown a favoritism for tech companies, but we are moving into a new era, I think. An era where women will dominate, perhaps not always as the CEO or company head, but in executive positions, for businesses across many diverse interests. It's time to evaluate women business owners for more than their technical ability or interest. All businesses need technology, today. But not all businesses worth funding are technology focused.

kbojar 10 pts

Thanks for this analysis and links.

It’s a real wake–up call after all those articles like Hanna Rosin’s in the Atlantic on ”The Death of Men.”

When it comes to real money and power we are so far from gender equality.

Karen Bojar

http://www.the-next-stage.com/

Jill Miller Zimon 11 pts

While tech is hardly something that we might imagine not being involved at ALL with business these days, it certainly is NOT the start or object of many businesses. I appreciate your bringing up the need to not focus or obsess on it.

Why do you think that that focus does seem to exist though? I'm thinking it's driven by the VC but I'm not sure.

Jill Writes Like She Talks ( http://www.writeslikeshetalks.com )

In The Arena: Jill Miller Zimon, Pepper Pike City Council Member ( http://jillmillerzimon.blogspot.com )

Jill Miller Zimon 11 pts

The exclusion and/or ignoring of certain segments of productivity, esp. within something that I believe is as broad as "information" - I mean, is there any broader concept these days, and getting broader every day?

This should give an advantage to less traditionally included or selected individuals and successes, I would think - and yet the tendency to stay in the main...very disappointing. :(

Jill Writes Like She Talks ( http://www.writeslikeshetalks.com )

In The Arena: Jill Miller Zimon, Pepper Pike City Council Member ( http://jillmillerzimon.blogspot.com )

Jill Miller Zimon 11 pts

Most know that this is not a field I come to naturally although I'm keenly interested and fascinated by it. But if someone with as passing a knowledge as I have can research and find all these intersections that point to a need for adjusting the framework, how hard a sell should that really be to the bigger platforms who choreograph moving and shaking?

The power of inertia is something evil at times.

Jill Writes Like She Talks ( http://www.writeslikeshetalks.com )

In The Arena: Jill Miller Zimon, Pepper Pike City Council Member ( http://jillmillerzimon.blogspot.com )

Jill Miller Zimon 11 pts

Talk about over-exposed, at the age of 26 no less. I mean, I think we felt that way with Bill Gates by the time he was around that age too, but even so. Why can't it be a WOMAN's face we can get tired of - and NOT Lady Gaga, not to diss what envelopes she's pushing. Envelope pushing is good - should be recognized - wouldn't want to say, "hey! where are the women entertainers here?!" but still...

Jill Writes Like She Talks ( http://www.writeslikeshetalks.com )

In The Arena: Jill Miller Zimon, Pepper Pike City Council Member ( http://jillmillerzimon.blogspot.com )

y2vonne 5 pts

This is a must-read for women entrepreneurs. As a woman-owned business for the last 10 years, I absolutely can attest to the inability to get or raise funds. Banks won't talk to you, or, if they do, they want your first-born as collateral. For VCs, if you're not creating a widget, you're invisible, especially if you're female.

However, that should not stop any woman from pursuing her passion/dream. And, we, as business owners, need to look at the big picture, as Jory says - to determine what we're willing to do to get that funding we want so badly.

My question, to anyone reading, is...why do we always focus on "women in technology". What's the big draw there? It should be women in business - some of which are technology based, others that aren't. We ARE the movers and shakers of the coming age, as Blogher demonstrates. We ARE taking charge, taking a stance, and recognizing the power we have to build businesses that challenge the status quo.

To that end, VCs and banks need to pay attention to the up and coming women in business - else, they will buy you out and put you out. IMHO

Rolling 5 pts

Totally appreciated that quote about the need to depart from stereotype to find who's truly driving the economy. YES- most businesses in this country, especially women owned, haven't seen a dime of VC. And they keep chugging. There seems to be another myth of the self-made man (yep), in addition to the young brash white man who can do anything (and thus merits investment). The potent combination of those myths mean that very little fanfare is made of those who keep their nose to the grindstone to produce so much of this country's wealth, half of whom are women.

MomsRising.org ( http://www.MomsRising.org )

WordyDoodles ( http://www.wordydoodles.blogspot.com )

Jory Des Jardins 10 pts

Your write-up is so comprehensive! I've read my share of posts attempting to dissect the discrepancy of VC funding to women-owned businesses. While clearly BlogHer is a VC-funded company, I recall a point of reckoning for myself, Elisa, and Lisa, shortly after speaking with a female VC who made clear a choice for us: did we want to be a VC-funded business or a lifestyle business? We saw the opportunity of scaling the community, and felt we were holding it back if we did not pursue resources that would help us scale it. However, we also saw the appeal of a "lifestyle" business, where you grow only as much as your revenue allows, you remain cash flow positive, and you grow much more slowly.

So now I'm going to say what many will argue with me about: I believe that many women opt to remain in the lifestyle business camp, where they are not beholden to VC rules of engagement--which mostly define parameters of growth and require women to give up a chunk of their company. Lifestyle businesses guarantee a modicum of control and flexibility. If you aren't taking VC money, you feel more empowered to work around the carpool schedule, and you can grow your business organically. Perhaps more women opt to grow more slowly while maintaining more control over their businesses.

Of course, and to your point, we can't see this as the only option, if we are to achieve the scale necessary to make these woefully under-researched Vanity Fair lists. To many of us, it just doesn't matter.

Jory Des Jardins
writes on business and career topics at BlogHer, and on her personal blog From Here to Autonomy ( http://www.jorydesjardins.com )

Sarah Granger 5 pts

I have nothing against him personally, but I'd like to see some different faces on these lists.

Jill Miller Zimon 11 pts

Virginia, I put you on a a supreme tech and information pedestal, so thank you very much. I know you know what this is all about.

Do you think that the outlook IS hopeful??

Jill Writes Like She Talks ( http://www.writeslikeshetalks.com )

In The Arena: Jill Miller Zimon, Pepper Pike City Council Member ( http://jillmillerzimon.blogspot.com )

Virginia DeBolt 32 pts

Great summary of the situation, great links. Thanks!

Virginia DeBolt
Web Teacher ( http://www.webteacher.ws/ ) | First 50 Words ( http://first50.wordpress.com )