Video Games: Who is Playing, Who is Buying?
New numbers from the Entertainment Software Association show that gamers are more and more often women and more and more often adults. The Mary Sue has a report on the latest statistics.
The report, entitled 2011 Essential Facts About the Computer and Video Game Industry (and can be downloaded in pdf form here) has revealed some new numbers about female gamers, including their growing presence in the gaming audience. As of 2010, 42 percent of the gaming audience is female, up from 40 percent the previous year. And interestingly enough, turning the whole “video games are for teenage boys” stereotype on its head, women 18 and older make up more of the gaming audience than boys 17 and younger.
Read the full article at The Mary Sue: New Round of Gaming Statistics: Gaming Audience Getting Older, Slightly More Female.