Vine Is the Show, and Vine Records the Show
By Virginia DeBolt on April 23, 2013
BlogHer Original Post
The app called Vine is used to record 6 second videos and post them to Twitter. The app was released at the start of 2013. BlogHer carried an initial report about it in Will Twitter's Vine App Be the Next Big Social Media Thing?. In just the first quarter of this year, Vine has had quite an impact.
Screen capture from "It's a Disaster" trailer via YouTube
Here are some of the things that have happened since Vine was released.
An entire movie was shot using Vine. Not some lame bunch of folks having fun, but a real movie with David Cross, Julie Stiles, and America Ferrera and other well known filmmakers. The movie, "It's a Disaster" was shot with an iPhone and released live on Twitter. It's also going to be released in movie theaters. A movie shot in 6 second scenes with an iPhone is going to be released in theaters – you feel that, right?
Next week Comedy Central is releasing a 5 day long comedy festival on Twitter. The hashtag for the event is #ComedyFest. There will be tweets and videos shot using Vine. According to The New York Times the Comedy Festival will feature stars like Mel Brooks, Carl Reiner, and Judd Apatow. The Times calls it A Comedy Show That Comes Via Hashtag. A whole comedy festival coming to you in 140 characters bursts and 6 second intervals – you feel that, right?
You knew it was inevitable that Vine would be used in news reports. Look at last week's events in Boston. Gena Haskett from Create Video Notebook wrote Vine Used as a Reporting Tool. She commented,
It bears repeating that we are in new territory here. The man or woman on the street will be the one to possibly record an essential part of the event or how it plays out.
Someone on the street who has Vine open during the right 6 seconds can suddenly be the key to a whole story. You feel that, right?
A few more nuances about Vine were mentioned in A Second Look at Vine – Make a Scene, here on BlogHer in January.
A lot of people aren't on Twitter. A lot of people don't use Vine. That doesn't matter. Vine is making its way into the American psyche in the same way Twitter did – you'll be aware of it whether you use it or not.
Maybe it's time to think about what that means and how we feel about it. What do you think?
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