Vocation: Bootstrapping a Book Tour: Modern-Day Marketing in Today's Publishing Environment [Advanced]

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Event Date: 
June 9, 2012 - 2:30pm - 3:45pm
Conference Day: 
Day 2
Conference: 
Conference Track: 
Vocation

The publishing industry has changed. For your food book to be successful, you know you’ll need to work hard to promote it. Halley Suitt Tucker moderates a panel with Keren Brown and Hank Shaw, who share their own unique marketing stories (and successes!), and show you how to use modern-day marketing tools to effectively distinguish and promote yourself. Learn what a self-directed book tour entails, from managing logistics to securing media coverage, and get a list of ideas for networking groups that may seem irrelevant but yield powerful results. Discover a host of tools and tricks available to manage anything from a virtual book tour to an actual road trip.