Vocation: Branding Ain't Just for Cattle: Set Yourself Apart from the Herd

Branding, marketing, & strategy are just jazzy terms to describe using common sense to communicate your personal and unique point of view. Casey Barber, Sara Kate Gillingham-Ryan, and Melissa Clark, bloggers with robust brands, talk about three ways food bloggers can build and promote their brand: define your goals to find your audience; telegraph your brand across your site and related media – while building community; and harness growth for a stronger readership and exposure beyond the blog.