Vocation: Branding Ain't Just for Cattle: Set Yourself Apart from the Herd

BlogHer Original Post
Event Date: 
May 21, 2011 - 10:30am - 11:45am
Conference Day: 
Day 2
Conference: 
Conference Track: 
Vocation

Branding, marketing, & strategy are just jazzy terms to describe using common sense to communicate your personal and unique point of view. Casey Barber, Sara Kate Gillingham-Ryan, and Melissa Clark, bloggers with robust brands, talk about three ways food bloggers can build and promote their brand: define your goals to find your audience; telegraph your brand across your site and related media – while building community; and harness growth for a stronger readership and exposure beyond the blog.