Vocation: SEO Smackdown

Bloggers have conflicting feelings about SEO: Is it the magic path to tons of traffic? Is it an evil technological impediment for good writing? Answer: neither. In this session Stephanie Stiavetti, Rene Lynch, Pamela Braun, and Geoff Allen are going to explain why and how you can optimize your blog’s search engine friendliness without suppressing your own human voice. Learn how to craft posts that are compelling to readers and readable by search engines.  We will also explore how to make sense of and use of Google’s controversial new Recipe microformat.