Voice: Making the Most of Kitchen Mishaps; Embracing Imperfection [All Levels]

When the quinoa spills all over the floor or the croutons cause an oven fire, what is your first reaction? To cry? To call off blogging forever? Or to pick up your camera? Jessica Goldman FoungJoy Wilson, and Julie Tilsner discuss mistakes and meltdowns, and the benefits of honing (and owning) your honesty as a means to authentically connect with your audience. Hear how they mix humor and positivity into those disaster dishes, so readers leave knowing how to turn failure into personal successes. Finally, talk about setting clear guidelines for distinguishing which meltdowns warrant a blog post and which get saved for a phone call with mom.