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ABC News called the company out on their "M.I.L.F." promotion (Many Islands, Low Fares, my pasty Midwestern butt).
ABC reports:
It's impossible to know exactly what percentage of Americans are familiar with the slang acronym, but Spirit Airlines maintains that the executive who authorized the MILF promotion did not know the connection.
"Not at all," Juan Arbelaez, the director of communications for the company's Latin American market, told ABC News when asked whether the airline was aware of the racy implications. "We started receiving some e-mails today."
I suppose they also didn't realize their M.U.F.F. Diving (Many Unbelievable Fantastic Fares) ad had, um, other connotations, either.
Spirit also seems to have misunderstood Americans' feelings about the oil spill. They are shocked, shocked! that anyone is upset about this ad:
I guess I'll just take my milfy, muffy money elsewhere.
Rita Arens authors Surrender Dorothy and is the editor of Sleep is for the Weak. She is BlogHer's assignment and syndication editor.
