Want a 90% return on your donation to save this rock? The Girl Effect VIDEO

Thanks for your comments.  I think more companies are going to move to cause marketing strategies.  As more and more companies desire to become social responsible--- basically, SR Companies are always looking for ways to do what's right.  I think that we should support companies like that and become brand loyal. This will make a huge statement to all companies in the end that moving in this direction is a smart idea.

Live Life With No Regrets!

RW

Hi RW,

As a former Nike employee, I'm sure you got the good sense of the company's values. Thanks for sharing your thoughts.

As I just posted on the comments of the original Girl Effect Post in response to a comment from Donna of Global Giving, after I published the blog post, I received an email from Jim Keady, Director, Educating for Justice ( http://www.educatingforjustice.org/ ) who wrote,

"I have been working on the Nike sweatshop issue for 10 years,full-time for the past 8. I completed two research trips to Indonesia this past year. Not much has changed on the key issue of wages - the other key issue is collective bargaining and not much has changed with this either. However, Nike's PR on these issues has changed tremendously and they have gone a long way to get people to feel that 'Nike took care of those sweatshop issues.' If you want to learn more about my history on this issue, check out www.myspace.com/behindtheswoosh ( http://www.myspace.com/behindtheswoosh ) to watch a few videos and you can check out my company website at www.educatingforjustice.org ( http://www.educatingforjustice.org/ )"

My guess is that both sides are true.  The folks at the Nike Foundation really care about what they do and the company is trying to do things better, but that they are still a huge corporation trying to produce things for the lowest price possible to make the biggest profit.

When corporations and nonprofits get involved there will always be compromises on both sides, but ultimately, if more people's lives are made better than worse by the partnership, I think it is a positive thing.

Lisa Stone
BlogHer Co-founder ( http://blogher.org/member/lisa-stone )
Surfette ( http://surfette.typepad.com )

Nike has been active in the global communities for a long time. Many tend to focus on the false sweatshop issues.  When in reality, Nike cares more about the humanistic gain more than the financial.  I use to work for Nike and I saw firsthand the heart of the company.  This video represents Nike's heart and I promise it’s not just a cause-marketing ploy.  This is truly who they are as a company on issues like girl and women rights in developing countries.  Check out www.nikefoundation.org ( http://www.nikefoundation.org ) or visit www.nike.com ( http://www.nike.com ) to see their code of conduct/ social responsibility page.

Live Life With No Regrets!

RW

my blog www.rescuedwomen.com ( http://www.rescuedwomen.com )

Loved this video.

monawea (Mona Weathers) is the Founder of HerProBlog.COM, a website dedicated to helping women blog professionally.