'Veronica Mars' Feature Kickstarter Reaches $2 Million Goal In 10 Hours

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In one of the fastest Kickstarter campaigns in history, Kristin Bell and Rob Thomas have successfully raised $2 Million dollars to produce a Veronica Mars movie with a projected start date of this summer. Earlier today, the project broke Kickstarter records by becoming the fastest fundraising effort to hit $1 Million dollars, reaching the milestone in just four hours. It took about another five and a half hours to surpass the $2 Million dollar goal, the largest sum anyone has attempted to raise on the crowd-sourcing site to date. (Since it funded, the project has raised roughly another $400,000 and counting with 29 days remaining.)

The Veronica Mars Kickstarter went live early this morning, asking fans (known as Marshmallows) to chip in for the opportunity to see their favorite series make the jump to the big screen, after Warner Bros, which owns the property, failed to greenlight the script penned by Veronica Mars creator Rob Thomas.

Thomas and Bell spoke to Entertainment Weekly after the Kickstarter had fully funded.

“My mind is blown. I’ve been fantasizing about this and had to tell myself, ‘Stop it, Rob, you’re being silly. You’re setting yourself up for disappointment,’” the Mars creator tells EW. “And now today has exceeded the wildest pipe dream I let myself entertain. Holy cow. We better make a good movie. These amazing fans have stepped up. We better deliver.”

“I knew Veronica Mars fans were cool, but I had no idea they could rally with such power. They are unstoppable — just like Veronica. I will have a permanent blush on my face, feeling so lucky to be associated with this entire thing,” says Bell.

A massive testament to the power of the fan community, and social media in general. And without a doubt, I'm thrilled for the cast, crew, and Marshmallows who have waited eight years to see this happen.

The thing is though...Warners isn't exactly out of the picture. A few passages in Thomas's message on the Kickstarter page have the hairs on the backs of some Tinseltown watchers tingling. Notably, this:

Of course, Warner Bros. still owns Veronica Mars and we would need their blessing and cooperation to pull this off. Kristen and I met with the Warner Bros. brass, and they agreed to allow us to take this shot. They were extremely cool about it, as a matter of fact. Their reaction was, if you can show there’s enough fan interest to warrant a movie, we’re on board. So this is it. This is our shot. I believe it's the only one we've got. It's nerve-wracking.

and this...

Distribution is always a challenge with low-budget films, but Warner Bros. is going to help us distribute the movie, and try to get it out there as widely as possible.

Which sounds to me personally, an awful lot like a major movie studio has just asked fans to put down a deposit on a multimillion dollar production. Distributing a film is without question a more expensive endeavor than producing one, but Warners unwillingness to hedge its bets on the Mars brand could have major implications for the future of film making, both positive and negative.

What do you think about major studios crowd-sourcing their funding and then essentially charging those same investors to see the movie, while the studio retains the rights, and keeps the profits? And more importantly, how psyched are you about a Veronica Mars movie release in early 2014?

Image via embedded video

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