Victory! Dos Equis to Drop Sexist Ad. (Like, Really Sexist.)

Featured Member Post

Dos Equis has agreed to stop running an ad that appeared to advise men on hunting women (as in hunting with spears).  No, really.

Last month I wrote about a sexist ad Dos Equis was running that advised men to:

“[a]pproach women like you do wild animals, with caution and a soothing voice.”


Image Via


I asked readers to contact Dos Equis and share their thoughts about the ad, and apparently people did. Yesterday Heineken, Dos Equis’ manufacturer, called to say that they had decided to remove the ad, even though they had reviewed it and concluded that it met their standards.

The Heineken representative I spoke with said the ad should be gone within two weeks. If you spot it anywhere after that, please post a comment to let me know!


In order to comment on, you'll need to be logged in. You'll be given the option to log in or create an account when you publish your comment. If you do not log in or create an account, your comment will not be displayed.