BlogHer co-founders Elisa Camahort Page, Jory Des Jardins, and Lisa Stone welcome you with a portrait of BlogHer Writers '11 attendees and results of recent research by BlogHer about the book consumption habits and interests of the BlogHer community. They're joined by Penguin Strategic Innovations Advisor Barbara Marcus, who'll provide a veteran insider's view of what's happening now in publishing, and the qualities and strategies that will help you chart the smartest path.