Welcome and State of the Social Media World

Featuring BlogHer Co-founders: Elisa Camahort Page, Jory Des Jardins and Lisa Stone

BlogHer’s Social Media Matters Study provides rich data about how women online are turning to social media to support their day-to-day decision-making and their leisure needs. But surprisingly, there was another story beyond the continued (and expected) growth and domination of social media adoption. Turns out that within the active social media user cohort there are different profiles. From the active bloggers who consume traditional media, laptop at the ready to the newly-addicted social gamers, learn how women online are allocating their limited attention, and what that means for your marketing efforts.