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What do journalism students need to know?

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There was a lively chat Monday at Poynter.org about what journalism students need to know in order to survive in this turbulent new media economy. Even though I was one of the participants, I'm still digesting the transcript. What I can report is that a lot of people are thinking about the issues that got kicked around during that intense hour.

 

The chat was the result of the conversation generated by E-media Tidbits contributor and copy editor Maurreen Skowran's March 12 essay, Reimaging J-School Programs in the Midst of A Changing Industry. Skowran sketched out a tentative new curriculum that included courses on "computational journalism," gaming, advertising, and business skills. One of the big topics of debate during Monday's chat was over how much programming journalism students needed to know.

Last year Amy Gahran, published a series of posts on suggested improvements to the journalism curriculum. Interestingly, Gahran said that the series was inspired by a conversation with Blogher CE (and former broadcast journalist) Elana Centor. Among her recommendations: "Require at least two internships" and "Ditch Dreamweaver" in favor of a content management system such as Wordpress. But the piece of advice I really like is "Teach them to think on their feet and educate themselves."

Amy and Mindy McAdams had a fruitful exchange last year about developing a curriculum that produced students with "testable, measurable skills." Here's an sample of what that means at the University of Florida Journalism School, where McAdams teaches:

1. Audio: Produce a 2-minute clip with clear nat sound, narration, and interview material, edited digitally and compressed for the Web.

2.Online ethics: Answer questions about five case studies concerning: advertising interference in editorial; hidden bias or manipulation by the journalist; sock puppetry or fakery; image and audio manipulation; staged or posed events (video, audio, photo); influence by fear or favor.

3. XHTML and CSS: Demonstrate knowledge of how to use 10 basic XHTML tags and basic CSS (body, font, color, margin, padding, div); test this knowledge with a set of multiple-choice questions.

 

On the eve of Monday's chat, McAdams :

I hope it’s not just a rehash of the old “skills vs. mindset” debate. That only wastes time.

I'm looking forward to her thoughts now that the chat is done. And I'm looking forward to your thoughts about what the journalism curriculum of the future ought to look like.

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RocknMetalWriter 5 pts

I'm a Entertainment/Music Journalist been at this for 6 years! Being a Journalist rocks!

If any fellow Journalists wanna chat sometime, message me!

Kim Pearson 5 pts

Thanks for passing it on -- and if your Dean has more feedback, we're all ears!

KimBlogHer Contributing Editor ( http://blogher.org/blog/kim-pearson )|Professor Kim ( http://professorkim.blogspot.com/ )|

Nordette Adams 6 pts

I'm still taking this post in, but I passed it on to my old journalism professor who's now the dean of the communications program at my alma mater and the writing coach at a daily paper. He wrote back and said "This is important stuff!"

Nordette ( http://blogher.org/blog/nordette ): BlogHer CE. Blogs @ WSATA ( http://bigsole.blogspot.com ) & UMBOP ( http://urbanpsalms.blogspot.com ). @Twitter ( http://twitter.com/nordette_verite )

Kim Pearson 5 pts

 Hi Megan,

We're past the time when a traditional journalism program is adequate. If you don't feel you need the tech skills, then look for a program that will boost your business knowledge, or a combined degree program. There are joint MJ/MBA programs, as well as MJ/Law degrees, for example. 

You're welcome, as always.

KimBlogHer Contributing Editor ( http://blogher.org/blog/kim-pearson )|Professor Kim ( http://professorkim.blogspot.com/ )|

Kim Pearson 5 pts

Hi Gena,

One of the reasons that the Accrediting Council on Education in Journalism and Mass Communications recommends that journalism classes should constitute no more than 1/3 of their course selections is precisely because we want them to take minors, second majors, and have exchange experiences that can deepen their knowledge of a particular subject that can become their reporting specialty. At TCNJ, we encourage them to take stats and incorporate some statistics and other math concepts in our required Computer Assisted Reporting class. CAR is a required class in a number of schools.

And yes to Audacity, Final Cut, Flash, Photoshop, SEO, and search savvy. But an even bigger yes to understanding the basic concepts behind  the tools. They need the conceptual understanding so they can infer the communications possibilities as the technologies change, and so they can begin to envision the communicative possibilities of new technologies.

KimBlogHer Contributing Editor ( http://blogher.org/blog/kim-pearson )|Professor Kim ( http://professorkim.blogspot.com/ )|

Gena Haskett 6 pts

I mean can they be journalists with a minor in finance? Or education-journalists or history or something in the brain in addition to 5Ws and don't ask grieving mothers stupid questions at a crime scene.

Math and statical skills would be nice.

I do want them to know how to use Audacity. They should know how to do a brief photo story or at least plan it.

I want them to know how do a Boolean searches but golly can we get a bit of actual knowledge in them too? Just enough so that they would know when they are being BS-ed about a topic.

Still working my way through NewsU - the free parts anyway,

Gena - Out On The Stoop ( http://outonthestoop.blogspot.com )

Megan Smith 5 pts

Hi Kim,

As someone who's investigating two different graduate journalism program, this post is very timely for me.

Trying to choose between a program that emphasizes new media with standard journalism practices and one that emphasizes journalism basics with very little new media course study is a tricky business. 

Other elements come into play of course, but is it possible that the journalistic equivalent of "readin', writin' and 'rithmetic" is the way to go?  Especially when the student has a solid base of new media experience anyway? 

Can't wait to read the transcript of the forum.   Thanks, Prof. Kim.

Megan
BlogHer Contributing Editor, TV/Online Video ( http://www.blogher.com/blog/megan-smith )

Megan's Minute ( http://www.megansminute.com/