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I write Stirrup Queens when I'm not reading other people's blogs, cooking, or chasing after my twins. I'm the author of two books: Life from Scratch,...
 
 
 
 

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(INTERVIEW) Nerdy Apple Bottom: 44k Comments, CNN and One Viral Post

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Nerdy Apple Bottom wrote a post. About her son. As many parenting bloggers are wont to do. And she posted it on her blog as well as BlogHer, and 44,000+ comments later, people are still talking about her son's Daphne costume. Except now that it is on CNN, Forbes, and the newspapers around the country, the discussion is no longer about whether or not her son should wear a Daphne costume to school for Halloween, but has crossed the line into critiquing Nerdy Apple Bottom's parenting in general.

Forbes called the post a "lesson in bad mommy blogging." The Star Ledger pointed out the disturbing comments on the post. And a child psychologist on CNN praised and slammed Nerdy Apple Bottom at the same time (seriously, Mr. Gardere, you need to control your facial commentary).



She had a call-in guest slot on the Today Show:



And she then came onto the show live to discuss the post as well as the backlash:



But in the aftermath of all of this, BlogHer wanted to know how one processes it emotionally when a personal blog post goes viral, and suddenly, it's not your friends telling you what they think, but the entire world.

When she wrote the post, she had no idea it would reach such a large audience. She explains,

I had no idea. I generally have about a dozen readers. I do use NetworkedBlogs on Facebook so my posts show up on there. But even with that, I thought maybe a few dozen might read it.

She admitted that she didn't spend hours crafting the post. Instead, "It took me about 10 minutes with the shorties running amok, a quick reread to check for errors, and then I published." After she posted, it felt cathartic to get it off her chest, and she thought it would end there.

And then people started reading it and the comments started pouring in -- almost 45,000 comments in all. Newspapers started to write about it, and she appeared via phone or live on a handful of television shows. She admits that the response the piece got was mostly positive with a few loud negative comments thrown in as well.

I would say 98% has been positive. Overwhelmingly so. There are so many people from all over the world and from all walks off life that have contacted me. It is mind-boggling to me how this post resonated with so many. Of course, there were the dissenters. Some very vocal. Some incredibly mean and hateful. Fortunately, I am okay with that. I know that there will be people that disagree with me on many things. I just wish we could disagree in a more respectful manner.

But it wasn't just the content of the comments; it was the sheer number too. Until it happens, most think it would be lovely to receive 45,000 pieces of feedback, especially if 98% of it is supportive. But the reality of receiving that many comments is far from bliss:

I was freaked out, I'm not going to lie. And overwhelmed. To put it mildly. I used to moderate comments and get emailed when a comment posts. I had to turn that off within 24 hours as there were so many coming in so fast I couldn't keep up. After I realized just how big it was getting, I stopped trying to keep up with reading the response and started trying to wrap my mind around what was going on. I tried to focus on the fact that my little family story had in fact become an international one. That this had become much bigger than just my Boo and me.

Appearing on the television shows was a mixed bag of emotions too:

It feels bizarre and fantastic and heartbreaking and heartwarming. It is a testament to the good in the world that

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everydaystranger 5 pts

I went viral once. A conservative blogger got hold of my post (in which I lambasted the way aviation authorities were treating passengers) and sent her minions on to me. My hit count exploded into the tens of thousands and up, and I actually got death threats. I had a deluge of horrible, hateful comments calling for my death, the death of my family, the death of any future children I could possibly have (I was openly blogging about the IF treatment I was going through at the time). I had to close comments on every post in order to stay sane. I e-mailed the conservative blogger asking why it was necessary to do what she did, but she never replied (and it was clear from her post about me, never actually read what I had written anyway. Shameful, not doing your homework.)

People with access to audiences like that should treat such access with the respect it deserves. I think it's as you said recently, Mel - you wouldn't let someone come in and make a mess on your carpet at home, why should they do it on your site. And if people don't like what we write, why bother to leave a comment, why not just leave?

(I was one of those completely in support of Nerdy Apply Bottom's, as well).

Helen

http://everydaystranger.net

Kathy.Frederick 5 pts

Melissa -- You're right! Be careful what you wish for. I had two brushes with major media this summer. One I wished for, one I didn't.

The first was on NPR (and I pitched to them), the second was the WSJ and the Today Show. I didn't ask for the latter. I was one of several people who made a YouTube video poking fun about the new loud 100% compostable Sun Chips bag. The WSJ interviewed me and then other media picked up on it.

Almost every comment after it aired was negative towards me ("You hate the earth so much that you can't take a little noise?") All I was doing was making some fun about it. I practice eco-friendly techniques and blogged about that (where my video was first posted). But when MSM picks up on something, they don't always keep the context, so I was thrown to the wolves. You can't control what they say. If you go viral, you have to take comments with a grain of salt. My advice? Enjoy the ride. It's pretty awesome if it happens and you can keep a level head.

The Junk Drawer

http://www.junkdrawerblog.com

Agua 5 pts

anything FEMININE is deemed a NEGATIVE thing in so many cases? The constant message is, 'If you dress or "act" like a GIRL; are effeminate, sensitive, cry, like picking flowers...etc., but you're a boy, then you ought to be ashamed of yourself.'

Why is it that anything feminine is ridiculed, labeled at all, while anything masculine (even where it's not normally expected) is not only just fine, but pretty awesome and possibly sexy if a female takes it on?

Why can't it go both ways? The TODAY Show mentions this double standard on the telephone interview. But comments like, "Don't be such a girl," or calling a man, "Nancy" or "Sally" when they're not being macho, are still commonplace. It's disturbing and unflattering...to women!

Everyone needs to listen to Dar Williams' "When I Was a Boy" and remember that we are all the same. Social labels and popular thoughts have bullied us all into following one pattern, even if it's wrong, close-minded and futile. I'm only opening up, myself, in my adulthood, to the "sensitive new-age guy". I used to not see the benefits b/c I was living w/ cobwebs over my own eyes. Then I grew up.

Agua 5 pts

If something "goes viral" in your body, you wouldn't view it positively, so I'm thinking a viral post could be a bad experience FIRST, despite also thinking that I want tons of attention and the press to notice my writing. However, I'd only want praise and support, not the good/bad/ugly so I've got some growing to do (and thickening of the skin).

I wanted to write completely anonymously here so that I'd never feel that I needed to edit my thoughts or not tell a story for fear of hurting anybody, but when I clicked on the FB share button and got immediate replies, I got both hooked and disappointed in what I'd done b/c I felt that I'd sort of screwed myself over.

I realize that I could write here and just not hit that Share button, but will people only read my stuff if I hit "Share"? I don't know, but just having those few followers who say that they like my blog has both given me the confidence to write more AND the 2nd-thinking that I need to edit what I want to say b/c I know that so-and-so will be reading it. And this editing/tentativity comes from only receiving positive, loving comments. I can't imagine handling well reading anything hateful. I've had some scary comments come my way online by an unfortunately ill person who was cyber bullying my family and she made her way into my Inbox - and it shook me up.

I think that Nerdy Apple Bottom is articulate, intelligent and, best of all, UNCONDITIONALLY LOVING of her child and her faith in the good in the world will, I pray, make THAT loving energy go viral.

practicalmama 5 pts

Not viral, by any means, but when my blog got a surprise (to me) spot on the NY Times website, I got a huge influx of visitors and comments and was a bit intimidated by it all. Since then things have calmed down quite a bit, with another small surge after Redbook, but nothing long lasting.

After following up on nerdyapplebottom a bit and seeing how easily some people can get mean, I felt bad for her and even sent her a note. Like a few people have already mentioned, it's too bad some people can't find a nicer way of disagreeing. Good luck to all bloggers, I say!

www.mommylingo.blogspot.com ( http://www.mommylingo.blogspot.com )

What She Said 5 pts

I've never gone viral and I only have a few dozen readers. I know I wouldn't want the kind of attention that Nerdy Apple Bottom has received, even though I commend her for her post. But I did blog about this very topic last week - how one post going viral can change everything. It was called The Power of a Single Post. The Internet is a powerful beast.

Kalexa blogs about everything from motherhood to stink bugs at That's What She Said ( http://twss-blog.blogspot.com ).

NJ Mommy 5 pts

J had a post go somewhat viral when we were dating - big to us, big enough that it was overwhelming and, at about 300 comments, she locked it down away from public consumption. It's definitely scary to have loads of people coming to you, not knowing you or who you are or what you're really about, and making all sorts of assumptions about you, be it good or bad. (And, being that it's J, and the passion with which she writes, and the fact that she wrote it while upset, and there's a comment in there that a lot of people misconstrued, and yeah. There was some nastiness.)

Uh. Not really sure where I'm going with this, other than even with that tiny little bit, I can't imagine what this woman has been going through, even with most of it being positive (for which I am thankful).

Nobody wants to be Ethel 5 pts

I would've been freaked out too. I guess anything we blog about that strikes a nerve can spread. Nerdy apple bottom is brave and I take my hat off to her.

Patty

JCK 5 pts

I really admire Nerdy Apple Bottom for posting this very personal story. I first saw this on my Facebook page; a friend had shared it. There are so many parents out there whose boys want to dress like Daphne, be Daphne. This was a very brave post.

I am sorry that she was assaulted by the media and some negative comments, but applaud her courage and grace in handling it all.

JCK of Motherscribe

http://motherscribe.blogspot.com ( http://motherscribe.blogspot.com/ )

TheFeministBreeder 5 pts

A post of mine went viral last spring and it scared the crap out of me. Not so much because of the mean comments, which came as usual, but because my hosting company flipped out about the sudden traffic surge and shut down my site without notice. As she was getting all those comments, I could only wonder how her servers were handling it.

Now it's fairly common for me get 75-100 comments on posts, and I have my fair share of trolls to go with it. I recently wrote a post warning other new bloggers to be careful when they wish for tons of traffic. Tons of attention brings the good, the bad, and the ugly.

The Feminist Breeder
Blog: http://www.thefeministbreeder.com/
Twitter: http://www.twitter.com/feministbreeder
Facebook: http://www.facebook.com/pages/The-Feminist-Breeder...

Radio Show: http://www.blogtalkradio/thefeminisbr

jenn-adou 5 pts

I happily exist outside the viral world. My topics just don't instigate that kind of discussion. And I'm okay with that. More than okay, actually!!

-----------------------------------------------@verifiedJenn
( http://twitter.com/verifiedJenn/ )) moonlights as the eco-artisan matersum ( http://matersum.com ).

nabartlett 5 pts

My heart literally sunk when I read some of the terrible comments... Nerdy Apple Bottoms is a wonderful Mom and writer... Going Viral can be a blessing and a curse....

Natalee3

http://www.raisingnormalkids.com

JennaHatfield 10 pts

No desire. The experience I had when I was featured in an MSNBC piece about adoption was enough for me. People without actual knowledge or following can be absolutely, downright, insanely nasty.

Sending my best to Nerdy Apple!

Contributing Editor Jenna Hatfield (@FireMom ( http://twitter.com/FireMom )) blogs at Stop, Drop and Blog ( http://stopdropandblog.com ) and The Chronicles of Munchkin Land ( http://thechroniclesofmunchkinland.com ). She is a freelance writer and newspaper photographer.

Melissa Ford 5 pts

Be careful what you wish for :-)

What if you had 45,000 comments and millions of readers, but a certain percentage brought negativity to you every day. That is the drawback (or possibility) that comes with having a huge number of eyes on your words.

Melissa writes Stirrup Queens ( http://stirrup-queens.com ) and Lost and Found ( http://lostandfoundandconnectionsabound.blogspot.c... ). Her book is Navigating the Land of If ( http://thelandofif.blogspot.com/ ).

Melissa Ford 5 pts

The visual definitely added to your understanding of the words and made the story stick with you -- you could visualize it.

Melissa writes Stirrup Queens ( http://stirrup-queens.com ) and Lost and Found ( http://lostandfoundandconnectionsabound.blogspot.c... ). Her book is Navigating the Land of If ( http://thelandofif.blogspot.com/ ).

Melissa Ford 5 pts

Though I don't know if I would really enjoy reading 45,000 opinions -- some incredibly long -- in a few days time. Even if they were mostly positive. I think it would still be overwhelming to have that wave of communication wash over you.

Melissa writes Stirrup Queens ( http://stirrup-queens.com ) and Lost and Found ( http://lostandfoundandconnectionsabound.blogspot.c... ). Her book is Navigating the Land of If ( http://thelandofif.blogspot.com/ ).

Melissa Ford 5 pts

Though who knows -- your next post could be the ones that serves as a tipping point.

Melissa writes Stirrup Queens ( http://stirrup-queens.com ) and Lost and Found ( http://lostandfoundandconnectionsabound.blogspot.c... ). Her book is Navigating the Land of If ( http://thelandofif.blogspot.com/ ).

Melissa Ford 5 pts

Yeah, that is the one drawback -- the larger the audience, the more likely that you'll get the shitty comments. Though I have no idea why that is. Shouldn't the style of the writing or the ideas be what dictates how people respond in comments?

Melissa writes Stirrup Queens ( http://stirrup-queens.com ) and Lost and Found ( http://lostandfoundandconnectionsabound.blogspot.c... ). Her book is Navigating the Land of If ( http://thelandofif.blogspot.com/ ).

shirafriedman 5 pts

Like others have said, I'm working hard just to get a consistent decent number of hits.

I can't even imagine what this could do for my blog.

Alison Golden 5 pts

I haven't gone viral. But I always have it in mind when I write :)

I am shocked that something so quickly dashed out could have caused such a tidal wave and I will be even more careful in future in light of this.

I do think the image of her son in his costume kicked off the stir even more than the words. It was a striking visual. The headline was also grabbing.

Alison Golden writes at The Secret Life Of A Warrior Woman ( http://alisongolden.com )

Authentic Life 5 pts

You never know what's going to strike a nerve with people. Nerdy Apple Bottom didn't either, but she had to know with the title and photo she would garner some attention.

As a blogger, I dream of getting 44k comments on a single post. And Sexy Hubby says, "There is no such thing as bad press."

KT

www.AnAuthenticLife.com ( http://www.AnAuthenticLife.com )

lisanoel03 5 pts

I have no idea what this would be like. I have had to work very hard to get the hits I get and they lead to very few comments.

HereWeGoAJen 5 pts

No, I've never gone viral. The most I've gotten is about a six-fold increase in daily hits when I got retweeted by a cloth diapering website. But that didn't even increase my comments, I think I only got one or two new ones. It was really fun to watch all the extra hits come in though.

But on the other side, since I've never hit a really wide audience, I get extremely few hurtful comments. I think I've only had one that was intended to hurt me. (People hurt me unintentionally sometimes, but I forgive them for that.)