Jennie from the Philadelphia food blog Straight from the Farm is hesitant to share her trademark recipe. Why?

She writes: "See, it’s my trademark baked good, the recipe which I’ve closely guarded when asked to share it - repeatedly, with great passion and perhaps the hint of an addict’s desperation in their eyes(?) - by many friends. The reality though is that the recipe came from my sister-in-law, who originally jotted it down from the back of a can of Libby’s pumpkin. No locked vault to crack here afterall!"

But wait! Jennie's baked her pumpkin roll with canned pumpkin and fresh-roasted pumpkin, plus she's got some secret tricks. For the whole story and all the tips, keep reading. Be sure to mention you're visiting from Blogher.

BlogHer food editor Alanna Kellogg loves her recipe for pumpkin bread but hasn't yet tried a pumpkin roll.