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I write Stirrup Queens when I'm not reading other people's blogs, cooking, or chasing after my twins. I'm the author of two books: Life from Scratch,...
 
 
 
 

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Where Do You Stand on the New Twitter Ads?

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In a world where nothing is free, it was going to happen sooner or later: sponsored tweets have come to Twitter. Ad-like tweets have been present since 2010, but the difference with the new tweets is that they are showing up in your Twitter stream whether you follow the brand or not, and users will not be able to opt out of seeing the ads (though you can make them disappear once they're in your stream by clicking "dismiss." Like billboards on the side of the road, ads on Twitter are now catching your eye, whether you like it or not.

So how do you feel about it? On one hand, why shouldn't Twitter borrow our eyes if they've been providing what amounts to a free service for years? If people don't like ads, they always have the option to stop using Twitter.

On the other hand, few people welcome advertising interruptions, and sponsored ads in the Twitter stream are akin to having phone solicitors constantly calling your house. You can ignore them only so far -- your eye will still pick up on them as they fall between two people's status updates on what they had for lunch.

Where do you stand on the new Twitter ads?

Photo Credit: David Berkowitz.

Melissa writes Stirrup Queens and Lost and Found. Her novel about blogging is Life from Scratch.

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TheFashionistachic 5 pts

I am totally fine with it, without advertising and things all of the wonderful world of cyber space wouldn't exist. I wouldn't give it up for the worls

TheStyleSample 5 pts

Meh, I'm not bothered by the ads. I think it's interesting to see how free services monetize their traffic, though I think the "interrupting ad" model is played out. Curious to see how this works and what they try next...

nellewrites 14 pts

I have a great ability to tune in and out, not that it is perfect. Flash ads annoy me silly. In fact, sites that automatically start video annoy me silly. Worse are the ones who provide no means of shutoff short of uninstalling software. A passive in line ad won't faze me in the least.

bklynactivemama 5 pts

Haven't we all become a bit ad-proof? Since they are everywhere, I suppose I have been programmed to ignore them all :) I mean I never ever click on banner ads, and I just focus on the content of the website. Twitter was bound to do this, its almost as popular as fb.

HomeRearedChef 74 pts

Personally, I do not mind the adds, for I have come to accept that it necessary to continue with a service, and as long as they allow me to skip over them. There are sites that the adds just won't go away.

But now I am wondering if this could be the reason that McAfee is appearing at the top of my BloHer page, saying, "We tested this page and blocked content that comes from potentially or suspicious sites." Would BlogHer know anything about this, please?

Thank you,

Denise 105 pts moderator

HomeRearedChef It's likely that your virus protection program is concerned about some of the rich media ads that are appearing on BlogHer.com.

Denise

BlogHer.com Community Manager

HomeRearedChef 74 pts

Denise Well, my scan runs weekly, and all they have found in the past month as tracking cookies, which McAfee is able to take care of. Thank you!

sassymonkey 106 pts moderator

I've come to accept ads as part of any free service. As long as they are not intrusive (ie. really easy for me to ignore) I don't think these will bother me much. My stream moves fast enough that I doubt I'll notice them often, unless they sent out a lot of them.

Like Rita Arens I do wonder about the success of them. If Twitter is paid based on click-through rates I'm thinking it won't be so successful.

Rita Arens 25 pts

Well, my thought is this: If Twitter doesn't show a revenue source in the next year, that free service we all love will be gone, gone, gone. Though I doubt this particular service will be successful, honestly.

JennaHatfield 40 pts

Question: Do they show up on services like Echofon (app) or CoTweet? Because I haven't seen/noticed/paid attention to a single one and those are really what I use to navigate twitter.