Where the Wild Things AREN'T (aka Bears Will Eat You): Reasons to Keep Your Clients Away from Social Media

Track: 
change-agents

"I should be on Twitter."
"I need a blog."
"I want a Facebook Fan Page."
"Connect with me on LinkedIn!"

Stop the madness, already. Join Shelly Kramer (Your Secret Weapon, making waves and shooting straight at V3 Integrated Marketing) and Erika Napoletano (Head Redhead at RedheadWriting - writer, consultant, disruptive presence and devil's advocate) for a rollicking session that will cover all of the reasons to keep your clients - and your own business - away from social media. You're invited to argue with and be blindsided by two women who are no strangers to straight talk.

You'll Learn:

  • The five most important things that should dictate whether you pursue a social media outlet
  • Examples of businesses in the social mediasphere that do NOT include Zappos, Southwest or Burger King who are doing both great and incredibly stupid things
  • How to spot bear shit a mile away and how to steer your clients away from stupid strategies
  • Why bears think bloggers, consultants and corporate spokespeople are tasty
  • Why every social media portal and blog should be forced to display a biohazard sign if it doesn't meet certain criteria
  • The reason that your clients must believe in hamsters, the word "FAIL" and have a wardrobe filled with Gore-Tex apparel instead of straightjackets.

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