Who In Their Right Mind Would Start A Business In This Economy?
by Elana Centor

Turns out recessions are actually a great time to start a business. People who have been laid off feel like they have nothing to lose so they are more inclined to take a risk and pursue something they always wanted to do. Then there is just the reality that chances are many of the people who have been laid off will probably not find the kind of job they want so they have to create their own. It's the old necessity is the mother of invention concept.

In announcing her new business venture last November on Virtually There, Karen wrote,"Hey Ho, I just decided to open my own little business!"

She created a blog and promised people in her community--Ottawa,Canada that she would deliver to their door. She also said depending on how successful she was during Christmas she'd decide whether to continue the venture.

Christmas went well. From her blog, Sugarplum Fairy Homebaking
she wrote in early December that she couldn't take any additional orders for Christmas. In January she had a post saying she was gearing up for Valentines and Easter but then, no more posts. Doing a little detective work I went back to her original blog and learned she was still in business,baking and making some tough business decisions.

fussiness: I'm a good baker and I don't mind a few steps to get to the end product but if there is a high element of fussiness, the recipe isn't likely to make the final lineup. I can't spend too much time on single recipes in the kitchen. I just don't have the time as a one-person operation and that alone eats into my profit.

Another blogger who started a business recently is B.L.Ochman. A social media strategist and consultant, B.L. just launched Pawfun.com- a custom  photo t-shirt site for pet lovers.

We think of Pawfun as a social-media marketing laboratory -- an opportunity to take what we know works and apply it into a business we own that we can turn on a dime.[...]We're using Twitter (where I already had thousands of followers), and Facebook, Flickr, FriendFeed and other blogs in the pet and marketing communities to meet other entrepreneurs with whom we can do ad exchanges and other co-op marketing. With not one dollar spent on advertising, we used our well-established social networks to generate more traffic in our first three days than some major companies get after years online.

Writing for CNN.com,Stephanie Chen talked to people across the country who decided to become entrepreneurs after they found it impossible to find a job.

Some famous businesses were born in an economic slump. Proctor
& Gamble Co. began selling household products in Cincinnati, Ohio,
during the Panic of 1837. FedEx Corp. started a shipping business out
of Memphis International Airport in Tennessee during the oil crisis of
1973.

The number of small businesses is increasing in the United
States. According to the federal Small Business Administration, the
number of nonemployer firms has risen steadily this decade to 21.1
million in 2007, a jump from 16.5 million in 2000.

As it turns out,I am now one of those statistics.Technically I have been in business for myself for the past 12 years but in my mind, there is a clear distinction between consulting,and running a business with partners and employees.

Been there. Done that. Never ever wanted to do that again. Said I would never ever do that again. Never evers are never a good idea. The truth is I didn't fully understand I was starting a new business until 3-4 weeks ago. Until then I thought I was just talking to a bunch of my colleagues about an idea that we could collaborate on.

When it became obvious "the idea" required significant infrastructure, I started talking about LLC's, Angel funders and compensation plans. I had to ask myself if running a business is really what I want to jump back into.

In floating the idea to business people and attorneys we have gotten very positive reinforcement with the added suggestion. "Go Fast."

The truth is if the current economy wasn't in the tank,I would never have come up with the idea.It was precisely because my calendar has some "utilization opportunities" that I spent some time thinking about new ways to position my services in a recession. If my clients hadn't lost their funding I would have been very content to continue on as an independent consultant. When it was working it was very very good.

Right now we are test piloting the concept for our business. We did a mini launch this week and got some positive feedback. It's now time to think of a name. We are hopeful. But then again,most entrepreneurs are a hopeful bunch.

While it may seem daunting to try to launch a business in the middle of an economic collapse, what are our alternatives? Most of my colleagues are in the same boat as me -- if we didn't come up with a new idea we would have lots of free time and very little billable time. We're a group that needs billable time. 

If you are thinking about starting a business now, here is some additional reading:
Bad economy, do what you love
Business StartUps During A Recession
The Safer Way To Start A Business
Starting A Garage Sale Business In A Recession
Starting A Business During A Recession

 

Elana writes about Business Culture at FunnyBusiness

Comments

 

I Don't think you are crazy!

I write a lot about this for Allbusiness and I can understand what you are doing. I think that some businesses right now can thrive under the right conditions. I think others are doomed to failure. I also think it depends on what you are trying to provide, who your target audience is, and if your service or product is something they must have right now (or feel they must have). I am actually in the process of opening a new business. Luckily it isn't a lot in start up, I've been down this road before with my marking company, and I have experience enough to know when to stick with it and when to run. I can't wait to hear about how yours goes, please keep us posted and best of luck to you!! 

 

Kathy

Allbusiness:Working Mothers

Mama Marathoner

 

 

Right Mind Left Brain Starting Up

Hi Elana & Kathy,

I might be out of my mind - but I'm doing it too. Like you, I got this idea that wouldn't go away.  It's the kind of thing that if you don't do it, you know you'll regret it. We're just going to have to push through and barrel forward - especially if we know it's going to help the people we set out to lift.   Looking forward to seeing you make it work!

 

  I'm doing it too, in a

 

I'm doing it too, in a way. Of course, I started my career as a freelance writer in January 2007. Pre-recession. But I'm finding that the recession is only driving me to work harder. I'm getting better interviews, more mainstream articles in national magazines, and I even started a blog as a hub for some of my writing this past January. Recessions do work for entrepreneurs, because the economy supports more direct approaches right now. A magazine would rather pay me a flat fee for a story I've done all the leg work on than to hire an additional employee to sit at a desk. And it's the best becasue I have full control over how I spend my time. I'm still growing... 

Audrey M. Brown
http://ghatf.blogspot.com/

 

I agree

I agree . I too see more freelance work and contract jobs coming my way now with my marketing company - esp doing things like blog modifications and design because it is less expensive in the long run - and I feel that it is because employers don't have to pay an employee and benefits and all the other things that go with a full time contracted position. 

I also think if you have an entreprenuerial mind and spirit it will reign no matter what is going on, and the ideas will continue to come.

Best of luck to you all!

 

Kathy

Allbusiness:Working Mothers

Mama Marathoner

 

 

Women's cooperative - kicking back on the
recession!

 

 I've quit my full time job despite the recession and have banded together with women that I've worked with throughout the years to form a virtual design agency and consultancy.  We're doing well in this recession for three reasons:

1.  We work flexibly - pulling together a team for specific projects - enabling us to offer competitive fees with little overheads

2.  We share the load - so that we can fit work in around our lives and familes - we work from home mostly thanks to technology!

3. We're senior people with a collective 30 years of experience - so we can get to solutions fast - and our clients like the fact that senior people are hand on.

It's not easy - but it's worth it.  We burn the midnight oil if necessary and then take a well deserved break.  And we're busy!

 I admit we were all a little scared when we took the plunge - but with more talented people in our industry being made redundant from the big corps, our talent bank is growing.

I feel like I have my life back after many years of working for large international companies that didn't give a fig for their employees and having to deal with everything from discrimination, bullying and outright sexism.

FF

Onwards and upwards always!