Who You Are, Not What You Do

Track: Social Media Outreach Best Practices
Social media outreach can help you do way more than sell a product or propagate messaging...it can tell your customers who you are. So, how does that help your company through good times and bad? Author and Weber-Shandwick Chief Reputation Officer, Leslie Gaines-Ross has some insight on just that. Is your company concerned with corporate social responsibility and particularly how sustainability and green initiatives fit into that? Mary Clare Hunt has some data on why it should be top of any corporate communicators mind...and priority list. Can you measure the value of creating positive reputation out in the social media world? Umbria CEO Janet Eden-Harris has some answers. Finally, what's it like to be the human face of a technology company? Tara Anderson from Lijit knows, and she and Lijit are probably like most companies out there who learned a lot as they went along. What organizational values are you incorporating into your outreach, and what good does it do you? Moderator Elana Centor will make sure you find out in this session.