Why Bloggers Without Makeup was such a success

 Unless you've been absent from your computer you've probably heard that May 14th was Bloggers Without Makeup day, the brainchild of Australian blogger Jodie Ansted. In an effort to combat the unhealthy and unrealistic images of women portrayed in the media and to underscore the fact that real beauty comes from within, Ansted urged bloggers to post pictures of themselves sans makeup.

When I read the original post announcing her idea, I was keen to participate. I hurriedly took a picture of myself with my little handheld with the glaring flash, donning my bathrobe (yeah), drafted my post and waited for her to put up her McLinky so that I could hit publish. Overachiever am I.


As soon as she did, people began to link up. In droves. At first it was mostly Australians, then it began to spread to other continents and before long there was the Bloggess, sans makeup, sans centaur (kept the cat). At last count there were 170 women linked up.


Twitter and Facebook and the comments section of blogs lit up with excitement over this little meme. It was really something to see. And I think I know what all the fuss was about.


Something began to happen as I clicked on blog after blog after blog and looked at all of these pictures. Women showing up before the world with their rosacea and their crows feet and their crooked noses and wonky eyes and warm, shy smiles. Open, honest, vulnerable, 100% themselves. I thought they were beautiful. Not beautiful. Absolutely, bloody gorgeous.


I stayed up late into the night leaving comments on blog after blog. I got up early the next morning and there were more blogs to visit. I got off work early and started in again, clicking on blogs, leaving comments. “You look stunning!” “My god, you are simply beautiful.” And not just me. Every woman was saying the same thing. Because it was true.


Look. Look at these women and tell me they are not beautiful. Her and her and her and her. I love these women.


I love them for the same reason I love writing that is raw and honest and from the heart. Because we all crave the genuine article. Here we are thinking we need to hide who we are, put on a mask and show the world what we think the world wants to see. But the world wants to see us, warts and all, because there is something in all of us that responds to authenticity.


Thank you Jodie for lighting a match that started a fire that lit up the hearts of women around the world.



Kristin is a writer, mother, dreamer and all around blogslave who writes at Wanderlust


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