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Online shopping multi-level marketing companies (MLMs) aren’t new.
My Power Mall (MPM) has been around for a while, Team National has been
in the mix too, and now Shop to Earn has popped up and is being aggressively marketed by its members.
My bottom line on all of these companies: Don’t waste your time or money.
You can find better deals on your purchases outside their systems. And
the systems are really nothing more than typical MLM recruiting
schemes. Shopping is not the objective, recruiting is. Let me explain
these programs to you…
The guy who started the ShopToEarn, Patrick Welsh, supposedly spent
10 years planning it. Any business professional worth their salt knows
there’s something desperately wrong with spending ten years setting up
a company, but who are we to judge? Here’s what the site says:
Pat has spent the last 10 years creating and developing
this ShopToEarn platform that couples networking and e-commerce. By
forming partnerships with the biggest names in retail while seeking out
positive partnerships with the finest green companies, our mission of
helping people become healthier and wealthier is being realized by many.
The concept of this program seems simple enough: Get money back on
items you’re already going to shop for. Except there are already
programs out there that offer this, and there’s no fee to sign up. For
example, a site called Jellyfish rebates part of every purchase you make through the site. No fees. No catches. No recruiting.
What does it cost you to become a part of ShopToEarn? To
become a “website owner” it’s $349, or to become just a “business
builder” it’s $99. To become a “broker” which is a website owner and
business builder, it’s $448. There is also an annual
renewal fee that is charged, which is $69 for a website owner or
business builder, or $119 for a broker.
How does ShopToEarn work? Basically the site is a huge collection of affiliate links owned
by Shop to Earn. When you want to buy something, you click on an icon,
which takes you to the particular retailer’s site. Shop to Earn is paid
a commission each time you shop using those links to the retailers, and
you are given part of that money.
You can see that all the icons are affiliate links just by holding
your mouse over them and looking at the URL you’re going to be clicking
on:
- click.linksynergy.com.*****
- www.jdoqocy.com/********
- tkqlhce.com/******
Most of these affiliate links offer payments in the range of 1% to
10% of purchases, with the most typical payments being 2% to 4%. The
company says you can make up to 30% back, but those payouts don’t occur often. Sometimes bonuses or volume incentives are offered by the retailers.
But under the best case scenario, the “owner” of a ShoptoEarn store
could get a little more than half of that affiliate money. And that’s
only if you max out every possible commission and bonus, and meet the
rules of the complicated commission pay plan. I bet your actual payout
will be much less if you’re like about 90% of the people involved.
Who will make money from ShopToEarn? How many
people do you suppose will even make their initial investment back from
shopping? Even if you were to make 5% back on your purchases, you’d
have to purchase $9,000 of merchandise to even earn back your initial
investment of $450. And I’m not even convinced that most people are
even making an average of 5%.
Those figures demonstrate that without recruiting new people into
the company, the average consumer is probably unlikely to make their
initial investment back.
Could you do this without Shop To Earn? Absolutely. You could earn affiliate money with almost all of the retailers featured on their site, and you would keep all the money. You could do this on your own, and for only the cost of web hosting.
These affiliate links aren’t hard to get. All you need is a website.
You sign up with LinkShare or CommissionJunction or Performics (now
ConnectCommerce via Google), and voila… you have access to the exact
same retailers. I have accounts with all these companies, and therefore
have access to the exact same retailers that ShoptoEarn does. Except I
get to keep all the money. (Hmmmmm… wanna sign up with me? I’ll only
charge you $350… Just kidding!)
Is it about shopping or recruiting? The truth with
this company, like all other MLMs out there, is that the purpose is not
really to get you to shop online. It’s not about the product or service
they pretend to sell.
The purpose (in my opinion) is to continuously recruit new marks into the scheme.
They’re each paying about $450 to sign up for the opportunity to
receive money back when they shop online. And you’re going to get a
piece of that when you sponsor people















