Why Wear a Poker Face When You Can Be More Effective Marketing as Batman

By Janette Leon-Speyer

There were some marketing fireworks over the 4th of July holiday at the World Series of Poker Tournament in Las Vegas. Batman made his appearance as one of the entrants and turned the normally high roller tournament into a media frenzy.

Sure there were the predictable Hollywood and sports celebrities along with the well know poker superstars. People in amusing hats and sponsored shirts with their knuckle-duster rings and assortment of Vegas bling.

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