Will Starting a Blog Help You Sell Your Book? Or Doom It?

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How can you know if your audience is online?

  • Consider your demographic: Is it a large part of the population or a small sect?
  • Search related blogs: Are there any? Who’s reading them?
  • Go with your gut: Ask yourself if your audience is active online before moving forward.

Shanna Mallon is a writer for Straight North, a Chicago Web design agency that serves B2B clients in various niches


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