Will Visual Content Drive the Future Blogging Space?
A picture is worth a thousand words.
The tech space is seeing a resurgence in visual content from major interface redesigns such as Tumblr's latest Android update, to larger photos such as Facebook's latest update to News Feed. It's obvious visual content is becoming increasing popular. Tumblr reached a notable moment recently by reaching over 100 million blogs on its platforms.
image courtesy of Favim
A few months ago, the term Tumblr beat out the term blog in Google Trends. Photo-driven social platforms are becoming more important in reach and even search results. GIFs are more popular than ever. So what does all of this mean for the blogging space?
It isn't a new idea to include imagery in blog posts, but what are ways to incorporate photos to increase engagement?
Types of Images
There are many different types of images you can include in blog posts. A header image is a great way to give your posts a bit of context. They don't have to be directly related to the topic, but should give the reader an idea of what you're going to talk about. Besides, a nice, eye-catching image adds flare to the text, but also makes it easier for readers to pin your latest post. Whether you're creating your own, or using a stock photo, an image header is a good idea.
Infographics are becoming increasing popular, and can be a very useful way to give readers a visual resource on an important and relevant topic. Many of us are visual learners, and can easily gather information with a visual guide, rather than reading an 800-word article. It's also a nice way to break up your usual posting schedule. There are some really nice graphics out there!
Depending on the topic of your blog, GIFs are a fun way to show your personality or a thought on a particular topic. They're often humorous, and are an easy way to get your post shared and commented on.
image courtesy of #pandasproblems
Screenshots are fun for me specifically when I'm using an example or reviewing an app. They're also great for tutorials if you cover them on your blog, and give readers real-life examples. They're easy to create and edit, whether you capture them on your mobile device or computer.
image courtesy of Google Play
Some of the most shared blog posts usually include a video. YouTube has become a forced to be reckoned with, and apps like Vine are giving users a more personal way to share content and connect with others. The popular site Digitwirl uses all video content, for example.
What are some other forms of visual content that can be implemented in your blog? Do share in the comments!
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