Women and Video: How to Get Into the Game
Women inspire me.
Seeing women using video and sharing their stories inspires me even more. Just recently I was moved by a video of Nepalese women who were learning video production in order to share how climate change has impacted their lives. I was touched by their curiosity, desire to learn, and hopes for the future. All of this brought about through video.
Photo Taken By FaceMePLS on Flickr.
Women using video can bring about powerful change.
Recently, Total Beauty Media Group published a research study titled What Women Watch: How Women Engage with Video Content. The study reports statistics on the hows and whys of women and video. The article describes the habits of two groups: Millenials and Boomers.
The article mainly touches upon how women watch videos. However, looking a bit further, you can gain insight into how you can jump into the video game and start making them to share your story.
Here are a few highlights from the report with some take-aways for adding videos to your blog mix:
1. Nearly All Women are Watching Video
That's a whole lotta women consuming video content. It's not a surprise that video is fast becoming the most popular way to consume content. Video is a fantastic way to differentiate your blog and gain the attention of additional readers. And since nearly all women are watching videos, you can bet a pretty penny that your readers are watching videos, too. Why not give them what they want?