Women of Color and Marketing

During a panel at BlogHer in 2007 Kelly of Mocha Momma brought up a very important point that marketers and PR companies don't often approach women of color (any color) and it seemed as if these companies didn't know how to speak to this particular group of women. In those two years have companies gotten better at approaching bloggers of color? Are these women being offered similar opportunities as their counterparts?

How should companies approach bloggers of color and have any of these women who have been presented opportunities have anything to share on the do's and don'ts of dealing with PR companies? 

Heather Barmore from No Pasa Nada

Karen Walrond from Chookooloonks

Kelly Wickham from Mocha Momma

Stefania Pomponi Butler from City Mama

Submitted by HeatherB (view blog) on Sat, 01/24/2009 - 11:21am
Posted In

Comments

 

Why does this topic need a vote? Seriously,
I'm asking.

There is a better than average chance that I'm not fully understanding the  purpose of voting on these topics; I mean, I understand time and space is limited and every topic dear to everyone cannot be covered but this seems to me something that would warrant inclusion without a vote.

Submitted by CharmingDriver on Mon, 02/02/2009 - 18:34
 

It's about damn time.

The first time I ever saw Kelly is when she stood up in 2007 and asked "WHAT ABOUT US?"

Frankly she scared the snot out of me/impressed the everloving daylights our of me and these girls deserve this more than just a room of their own, they deserve their own track. And everyone should attend it.

*stepping off my soapbox* 

Submitted by mooshinindy on Mon, 02/02/2009 - 18:46
 

Voted, but I'm with Charming

Voted, but I'm with Charming Driver. This should be something already included with no need for a vote.

Submitted by SparklieSunShine on Mon, 02/02/2009 - 18:53
 

Totally

Kelly, Karen and Heather all together on this subject? Totally.

Submitted by leahpeah on Mon, 02/02/2009 - 18:58
 

Yes!, and it's why we brought it right to
marketers at BHB 08

Kelly got everyone's attention at BlogHer '07 with her comment...and she was ably backed by others, including Stefania from CityMama as I recall.

It was the direct inspiration for the panel:"We don't know what to do with you" at our next conference.

You should totally reach out to Stefania about joining you on this, because she has some really illuminating observations from running both Kimchi Mamas (clearly identified as a MommyBlog by/about moms of color) and CityMama (not so identified).

Elisa Camahort Page
BlogHer
elisa@blogher.com

My BlogHer profile truly shows you everything I do online...Check it out!!

Submitted by Elisa Camahort on Mon, 02/02/2009 - 19:43
 

I would absolutely attend this session

It's important to us at PBN to include parents of color in our network of bloggers, and I would be very interested to hear from both sides - bloggers and PR - on this topic so that we can better facilitate these relationships via PBN.

Julie

mothergoosemouse

Parent Bloggers Network

Submitted by mothergoosemouse on Wed, 03/25/2009 - 06:31
 

count me in

 I agree that this doesn't need to be voted on but do understand the logistical dilemma of trying to include so many interesting subjects. But as a women of color who blogs I know we need more exposure and opportunities to involve in the overall discussions.

That Black Girl Blogging

www.thatblackgirlsite.com 

Submitted by cee cee on Mon, 04/20/2009 - 13:09
 

I will be there with bells

I will be there with bells on! Yes!!!

 

Lucrecer Braxton

Art Slam

www.art-slam.com

Submitted by lucrecerb on Mon, 04/20/2009 - 16:26
 

I wish I could be there!

Please don't forget the latina/hispanic bloggers - we come in every color and are a powerful online presence, in English AND Spanish.

http://vivirlatino.com/2009/04/20/us-latinos-20-million-strong-on-the-in...

http://pewhispanic.org/reports/report.php?ReportID=73

Submitted by miguelina on Wed, 04/22/2009 - 07:50
 

Agreed, Miguelina ...

 

.... ALL are welcome. :)

 

---

Karen Walrond is a writer and photographer in Houston, Texas. Read/See more of her life at www.chookooloonks.com

Submitted by Karen Walrond on Wed, 04/22/2009 - 08:28
 

I'm there!

Voted and will be there :)

Awesome ladies!

Submitted by Paula Schmitt on Wed, 04/22/2009 - 08:09
 

I would absolutely attend!

I'd go to any panel with Kelly on it. Just this morning I was quoting her panel chat at BlogHer 08 to my ten-year-old daughter, who complains that everyone at school makes fun of her butt. I told my girl that when Kelly goes out with her friends, she says, "Does this make my butt look big?" and if they say, "Yes," she says, "Good!!" That got a big smile of reassurance from my newly-anxious tweener.

Shannon Des Roches Rosa

www.canisitwithyou.org

www.squidalicious.com

http://www.blogher.com

Submitted by Shannon Des Roches Rosa on Wed, 04/22/2009 - 10:09
 

I was in the room in 2007. I will be in the
room in 2009!

And if there are any other Grambling grads in the room, please intro yourself to me! That's right, I'm a Jewish tiger : )

Devra

Parentopia.net/blog

Submitted by Devra Renner on Wed, 04/22/2009 - 16:22
 

Would totally be there & would love to
participate!!

I've spent over a decade in ad agency world working directly with many of the consumer brands we all buy. This is a very needed discussion as there is still a lot of disparity in the planning of marketing campaigns with many large brands when it comes to speaking to women of color. Latina & Asian American women's buying power is growing exponentially and is over $450 billion, and to add, African-American women's buying power is over $600 billion alone eclipsing the combined total of Latina & Asian American women. Many brands leave $$$ on the table and do not benefit because of old antiquated ways of talking to women of color, or simply outright choosing NOT to even talk to them at all. I have been in the trenches, and would love to share with everyone.

 

Nichelle N. Pace

http://stylemom.net - "Sacrificing style is not an option"

http://twitter.com/STYLEMOM
http://linkedin.com/nichellenpace

Submitted by STYLEMOM on Wed, 04/22/2009 - 16:31
 

Agreed that this should be included without
question.

Also, I'd go to any panel with CityMama.  :D

Submitted by Al_Pal on Thu, 04/23/2009 - 02:46
 

Hands Down

Now you know how I feel about this topic! It's definitely a must and long overdue. So much so, in fact, that the ladies of MamaLaw decided to take matters into our own hands and launch Blogalicious 2009, The Social Gathering for Women Bloggers of Color, to address this very issue, among others.  Of course it would be in everybody's interest for BlogHer to feature this session b/c there is no denying their reach and membership! Plus, it's critical that the mainstream be a part of this dialogue. Bottom line: should they choose to include this session, I will certainly be there! And if they don't, please know that this very important issue will be on the agenda at Blogalicious.

Way to go gals!

xo,
Justice Fergie

http://mamalaw.blogspot.com
www.blogaliciousweekend.com
http://www.justfergie.com
http://twitter.com/justicefergie

Submitted by justicefergie on Fri, 04/24/2009 - 07:02