Women of Color and Marketing

BlogHer Original Post

During a panel at BlogHer in 2007 Kelly of Mocha Momma brought up a very important point that marketers and PR companies don't often approach women of color (any color) and it seemed as if these companies didn't know how to speak to this particular group of women. In those two years have companies gotten better at approaching bloggers of color? Are these women being offered similar opportunities as their counterparts? How should companies approach bloggers of color and have any of these women who have been presented opportunities have anything to share on the do's and don'ts of dealing with PR companies? 

Heather Barmore from No Pasa Nada

Karen Walrond from Chookooloonks

Kelly Wickham from Mocha Momma

Stefania Pomponi Butler from City Mama