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Women's adventure travel is a burgeoning segment of the USA's $100
billion-a-year adventure-travel industry. Forget the whiskers and
whiskey stereotype: According to the Adventure Travel Society, a
Saluda, Colo., organization that racks this specialty, the typical
adventure traveler is now a 47-year-old woman, with females both planning and
participating in at least half of all commercial trips.
Most of the 50 million women booking those trips are hiking,
climbing and paddling with men at their sides. Despite Survivor's
equal-opportunity challenges and Charlie's Angels' message that a buff
babe can skydive or kick-box her way out of any fix, dozens of
women-only adventure travel companies (and several mainstream tour
operators) are taking a different approach.
They're wooing baby boomers who won't eat rats and can't fit
into a size six wetsuit -- and who don't want to spend a week in the
great outdoors surrounded by testosterone.
Read ROAD & TRAVEL Magazine's full article about women's adventure travel.
