Women in Small Business Start-Up

The Center for Women's Business Research and the National Women's Business Council have come out with a study that shows the impact of women-owned business in America, and it's an encouraging number.  Close to 3 Trillion dollars which further translates to 23 million jobs.  That's not a statistical blip, that's revenue of a smaller nation.

In my line of work, I consult with entrepreneurs of all backgrounds and circumstances. The basic requirements for starting and growing a business are universal; however, I find myself drawn in a little deeper with clients that have monumental juggling acts of family, work and their own business.  For some, the balancing act is a matter of course, something that simply comes with the territory. For those women, I salute you.  

Growing our economy isn't a gender or industry specific task.  Success or failure of small businesses is governed by universals such as planning, strategy, communication, leadership, marketing and of course, luck.  The variables that being a woman introduces is what inspires me on a daily basis.

In this economic environment, business women are seeing opportunity to drive their ideas, taking market share from their competitors.  It's not an economic disadvantage, it's opportunity knocking while you're juggling everything else that's happening around you.  You still answered the door, and I hope we all continue to answer whenever we hear that knock.

Ellisa Brenneman



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