Word of Mouth Marketing on Pinterest

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As you probably know by now Pinterest is a powerful visual marketing tool. Many marketers are taking advantage of the Pinterest Boards to showcase their products, specials and promotions.

pinterest birthday
Pinterest Birthday by Roxanne Ready via Flickr

But Pinterest has so much more to offer than just simple “pinning”. For example you can create whole communities and campaigns revolving around your brand.

How do we do this you may ask?

Word of Mouth Marketing on Pinterest

Enter WOMM (Word of Mouth Marketing) and Pinterest. What a match this can be for marketing your products via the grapevine. Here are a few examples:

  1. Join Communities. Pinterest community boards offer a great opportunity to get your message out via WOMM. You can pin your blog or your pins of choice and you have a whole community of sharing and engaging possibilities. If you are promoting for example your line of pies, you can “pin” them on a community board that offers foods.


  1. Create Your Own Community. Perfect for your vertical marketing campaigns. Pin your products with “repins” of symbiotic products. If you are an interior designer you can pin color samples, furniture, room designs using keywords and hashtags from other boards to create a new home look and be easily searched.


  1. Use Repins Wisely. Create a branded environment by repining and uploading your own pins. Enhance your brand by sharing and curating related content. Users will appreciate the repin and will pin your content in return.


  1. Humanizing Your Brand? In this day an age of Social Media messaging you have unique opportunity to tell a story about yourself, your brand and your company and thus humanizing your brand and encouraging your followers to share and engage. Pinterest offers this visual and powerful platform that can aid you in this venture.


Are you using Pinterest for WOMM? Let’s continue this conversation on Facebook, Twitter or G+…

Janette Leon-Speyer


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