Writing Lab: ROYO - The Evolving Publishing Ecosystem
We all know bloggers want to become authors. But with traditional publishers spending less and less on marketing, authors must now become marketers, and that means they must become bloggers too...sometimes they take to it eagerly, sometimes dragged kicking and screaming. Add to the mix how much easier than ever it is to self-publish and the book bloggers who are now being wooed by publishers and even authors directly, and you've got a new publishing eco-system.
The solitary pursuits of writing and criticism are now transparent and sometimes even crowd-sourced. And more authors and critics are now not only the content producers, but their own publishers and business development representatives. The lines are decidedly blurred. But the opportunities seem so much more accessible than ever. We will dig into it all in this session featuring Kamy Wicoff from She Writes, book blogger Florinda, marketing expert Penny Sansevieri, and author Carleen Brice.
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