Writing Web Copy That Works

I'm not a great writer.

I am, however, a very good online writer.

There's a difference: my writing will most likely never make you weep. But my writing will entertain you, inform you, offer you interesting ideas and solutions, and make you stay for a while rather than quickly click away.

Writing for the Internet is very different than writing for offline publications. Sure, when writing web copy you should follow basic spelling, grammar and punctuation rules. Your writing should never be sloppy. But it needs to be attractive to Internet users, which is quite different than being attractive to print readers.

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