Yahoo Buys Tumblr, Promises Not to Screw It Up

BlogHer Original Post

The news that Yahoo planned to buy Tumblr for $1.1 billion leaked last week, but Yahoo CEO Marissa Mayer made it official this morning on her Tumblr blog. Mayer promised not to screw it up.

marissa mayer
Marissa Mayer photo ©Martin Klimek via Zuma Press

Both Mayer and Tumblr CEO David Karp joined in promising that Tumblr would remain the same,

We promise not to screw it up. Tumblr is incredibly special and has a great thing going. We will operate Tumblr independently. David Karp will remain CEO. The product roadmap, their team, their wit and irreverence will all remain the same as will their mission to empower creators to make their best work and get it in front of the audience they deserve. Yahoo! will help Tumblr get even better, faster.

That is, it will remain the same, except now there will be ads.

Mayer announced it on Twitter with

This is the animated gif:

yahoo buys twitter
Image from Yahoo!

Even the CEO of Yahoo can be funny while attempting to ward off criticism.

Of course, there will be criticism. WordPress founder Matt Mullenweg is already talking about the boon to WordPress caused by the changes at Tumblr, in WordPress founder claims 72,000 blogs defected from Tumblr after Yahoo acquisition news.

What do Yahoo and Tumblr Offer Each Other?

Tumblr brings a huge base of users, according to AllThingsD,

with more than 300 million monthly unique visitors and 120,000 signups every day, Tumblr is one of the fastest-growing media networks in the world. Tumblr sees 900 posts per second (!) and 24 billion minutes spent on site each month. On mobile, more than half of Tumblr’s users are using the mobile app and do an average of 7 sessions per day.

In addition to those impressive numbers, most Tumblr users fall into a young demographic who access the site with mobile devices. Both of these are demographics Yahoo wants.

Yahoo offers Tumblr improved search, personalization, and an ad system that promises plenty money, plenty money.

I have a Tumblr blog. Do you? This news doesn't matter much to me because I don't use my Tumblr blog the way most people do. How do you feel about it?

Virginia DeBolt, BlogHer Section Editor for Tech
virginia.debolt@blogher.com
Virginia blogs at Web Teacher and First 50 Words.

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