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Since our inception, because we are a web-based software company, we've
always monitored our online brand and reputation. Some of it was
deliberate as a result of specific PR efforts or advertising campaigns
and some of it accidently resulting from blog posts, comment threads,
getting Slash dotted or various events we attended. Over the years,
we've tried various methods of monitoring and even researched some
commercial applications. In the end, we found that the best method of
monitoring is be personally engaged in the online conversations by
blogging, actively commenting and posting our thoughts about the
collaboration industry and events.
