Your Brand + Your Causes


How to integrate the issues that matter to you with your blog and your audience without alienating your audience or violating your principles. Understanding how “cause marketing” applies to bloggers, and how to approach your philanthropic interest with a marketer’s mind to do more for the causes you most believe in. Discover advocacy avenues that raise both awareness and funds, including virtual charity drives, blogger councils, the annual Blogger Day of Service, Twitter Chats, and more.

Panelists: Christy HortonDresden Shumaker, Julie Gunlock, and Laura Fuentes; Moderator: Shannon Traeger