Hi Alex! Tell us a little about yourself, your brand.
I am a born and raised Texan with a love for comfort food and a love for cooking! I started The Defined Dish as an outlet to share my passion with others, and when I realized there it was something I genuinely loved to do– I decided to turn it into my business. The Defined Dish is a place where I can share healthy recipes and my life with others. My first cookbook came out in January 2020 and I am so proud to say it made the NYT Bestseller list!
That’s amazing! How did The Defined Dish get its start?
The Defined Dish actually started off as a sister-duo blog with my little sister. She was going to share fitness tips, and I was going to share healthy recipes. We did it, as a hobby, for 2 years together before she moved on and I decided I wanted to pursue a career in blogging/recipe creation.
What are some of your favorite cooking ingredients at the moment?
Well, considering we are in a very rough time with COVID-19.. Pantry staples are all my favorites. Rice, Pastas, sauces, and… I always love anchovies.
What food trend would you like to see more of? Less of?
Less smoothies. I am a girl that likes to chew her meals! haha.
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Who are some of your favorite food bloggers
If you could have a dinner party with 4 chefs, who would you choose?
Ina Garten, Kenji Lopez-Alt, Alison Roman, and Chrissy Teigen
How have you focused on traffic growth in recent years?
The way I feel like my traffic grows is when I focus inward, on my community. When I put them first– they are the ones cooking my recipes and telling everyone about them!!
What do you focus on most when it comes to creating content?
Quick, easy, healthy-ish, approachable.
What’s the biggest lesson you learned in 2019?
To say no. Between my book launch/tour/growth of my blog, my family, and my social life– you just can’t do it all! I was exhausted and run down– “no” is good.
Where is your favorite place to travel?
Spain! Seville to be precise.
What’s your favorite book?
Many Lives, Many Masters by Dr. Brian Weiss
Have you had any exciting sponsored campaigns recently?
What do you love most about being a SHE Media Partner?
The opportunities and support provided!!!
What are some of the most popular recipes from your site?
Thanks so much, Alex! We’re so excited to see what you do next!
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