Penske Media is Launching a Culture Festival That Creators Will Love

Virtual networking is here to stay but it’s no longer the only option for connecting with one another. With vaccination rates rising and in-person guidelines easing up, content creators and entrepreneurs can seek out inspiration beyond their computer screens. Summer may have just begun but I know you’re already looking at your calendar for Q3 and Q4. And if you live on the West Coast or plan on visiting that area later this year, make sure you pencil in Penske Media’s inaugural LA3C Culture Festival, taking place December 2-4, 2021.

The Los Angeles-based, three-day festival—created by Penske Media Corporation, the parent company of SHE Media, Rolling Stone, Variety, and more—will be a sprawling, open-architecture curation that promises to deliver one-of-a-kind events. Think live concerts, culinary experiences, fashion activations, celebrity roundtables, and more.

For those who attend, LA3C will also be a chance for closer access to some of Penske Media’s brands; Variety, Rolling Stone, Deadline,  Billboard, VIBE, The Hollywood Reporter, WWD, Sportico, SHE Media, and ARTnews, to name a few. What’s even more exciting is that creatives, musicians, and artists have an opportunity to participate in the festival, too.

“Los Angeles’s influence and inspiration permeate globally. After 18 months of isolation, it feels now is the time for gathering around the elements of culture that connect us,” said PMC Chairman and CEO Jay Penske in a press release. “We welcome the opportunity to engage Los Angeles’s diverse communities and we have allocated resources to invest back into the city through support of local nonprofit organizations.”

Whether you want to connect with other creatives or learn about how you can participate, visit la3c.com for more information.

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