SHE Media and BlogHer have always prioritized diversity and inclusion among community members, and today, our mission feels more important than ever. For us, it’s imperative that our words and actions are aligned.
Last year, we began curating individual private marketplaces, called “Meaningful Marketplaces,” for advertisers seeking to reach Black, Latinx, and LGBTQ+ members of the SHE Media Partner Network.
Brands looking to support Black-Owned businesses, for example, can purchase premium display ads through programmatic or direct deals across Black-Owned partner sites. The private marketplaces funnel advertising dollars directly to these publishers and the communities they create content for.
Last year, we saw an increase in interest from advertisers looking to reach these audiences and support their businesses. While it’s still too early to gauge the overall financial impact of Meaningful Marketplaces, we believe results will be on par with SHE Media’s track record in programmatic advertising.
And while accommodating advertiser interest is one part of this initiative, it’s also accompanied by our long-withstanding desire to give these publishing partners enhanced opportunities, both for revenue and through other channels of our business. Supporting them through more programs like this, as well as through our events, content, and business mentorships demonstrates our commitment to amplifying their voices.
Further aligning with this goal, Meaningful Marketplaces provides a pipeline of speakers and content creators for our BlogHer events that reach global audiences of influencers and entrepreneurs, while continuing to provide educational and networking opportunities. Across all of our BlogHer virtual conferences in 2020, 6 out of 10 speakers were women of color.
And through our e-learning platform, BlogHer also provides a range of services to help small businesses grow year-round.
We are proud to share this new advertising program as it furthers our goal to serve traditionally underrepresented groups in the digital landscape.
The SHE Media Partner Network helps content creators and entrepreneurs build sustainable businesses with dedicated support for managing ads, brand partnerships, and more. Apply now to join our mission-driven platform.