SHE Media Partner Network’s Summer Shores wants to help women grow their businesses so they can focus on being creative. The busy mom turned to Instagram after the birth of her son, Aimery, and found a community of first time moms who inspired her to share her parenting experiences and create an agency to keep bloggers and small business owners productive and organized. Want to know how much to charge for your sponsored posts? Looking for tips on work/life balance? Keep reading for Summer’s tips!
Tell us a little about yourself and your blog!
Hi, everyone! My name is Summer Shores and I’m a young mom to my son, Aimery. I started my blog, Being Summer Shores, about three years ago when Aimery was born. At the time, I was feeling isolated and turned to Instagram for a sense of community with other first time moms! I found a passion in creating content, encouraging women, and writing about all things parenting, healthy living, and family travel. It was also that passion that lead me to become the Founder & CEO of Being Agency, a marketing agency for bloggers and small business owners.
Tell us about Being Agency and why it was important for you to start your own business.
Being Agency works with bloggers and small business owners to help mark off things on that never ending to-do list, so they can focus on being creative! We are passionate about helping women grow their businesses through virtual assistance. Some services we offer are Instagram management, pitching assistance, and Pinterest planning. I can personally understand how difficult it can be to run a business as a busy mom, so being able to help other women behind-the-scenes is really important to me. I love being able to run my business from home while still putting my family first, and I love giving that to other women.
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How do you determine how much to charge for sponsored posts?
We recommend our clients charge 10% of their following, but there is definitely a range of variables that go into the equation as well! We’re seeing more and more that brands are looking at engagement rather than follower count when selecting the influencers. Brands are also willing to pay more if you have premium content. I prefer to hire a professional photographer for our campaigns and always include that expense into our rate when pitching to brands!
Which social media platform do you prefer?
My favorite social media platform is Instagram, because it allows me to be creative through visual content and also gives me a platform to express my voice! I’ve found Instagram to the most effective platform in growing and managing my business online!
How do you find work/life balance?
I find a work/life balance by being present in whatever it is that I’m doing. So during work hours, I put all of my focus into work. And during family time, I put my phone away and really focus on Aimery. It isn’t always easy to have this balance, especially when both worlds come together on school breaks where I have Aimery at home while I’m working. This was something I really had to adapt to over the summer! I tried to be most efficient with my time by working early in the morning, during nap time, and after bedtime, so I could be there for Aimery during the day!
How has partnering with the SHE Media Partner Network been beneficial?
Partnering with SHE Media Partner Network has allowed me to find a community of other like-minded and inspirational business owners!
Follow Summer on Instagram, Facebook, Twitter, and Pinterest and read enjoy her articles Self-Love Journey, After School Snack Idea for Busy Moms, and Beautiful Heated Outdoor Pool Eden Resort in Lancaster, PA.
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