There are many great reasons to start an e-mail newsletter program. For one, newsletters are a great way to communicate with your readers. Your readers have signed up for your content to automatically hit their inbox once a day or week or month. They want to hear from you on a regular basis, this is a big deal!!
3 benefits of an e-mail newsletter program
You stay on the mind of your reader! E-mails are scheduled which means they’ll see them weekly/daily/monthly and each time that they do, they’ll remember your brand and what you do.
Great place to work with partners or to promote guest bloggers. Weave partnership content or new authors into your newsletter call outs. Your newsletter audience is a loyal one, it’s important to value their trust. Only link out or promote things you truly believe in and feel align with the interests of your audience.
It’s consistent communication. This is an audience that wants to hear from you. Giving them that consistent dose of your content, it allows them to get to know your blog better than if they’re clicking in from organic search. Make sure your e-mails always go out in the best shape possible with great content and a personalized touch.
Our Favorite Newsletter Platforms
Constant Contact has been on the rise in recent years. They were recently a sponsor at our BlogHer Creators Summit where they gave a presentation on their growing suite of tools. Once known more exclusively for just a newsletter platform, they now offer products such as newsletter marketing services, e-mail design consultations and a website builder. Their newsletter platform is a favorite of mine but I’m looking forward to seeing them expand their foot print into other tools as well.
Within their newsletter program offering, tracking and reporting is easy and ad integration is manageable as well.
Outside of the basic expectations of customer service (live chat, phone, email support, etc), I’ve also noticed how much more they’re presenting at conferences and industry related events. They even host live seminars throughout the U.S. to meet with small businesses and help them grow.
Their pitch: Powerful email marketing made easy
Their price: $20-$45/mo, depending on the plan
Mailchimp is by far the most commonly used and well know newsletter platform with our partners today. Because of this, I’ve become pretty familiar with the platform and can attest how user friendly it is for a beginner to learn the ins and outs of. The e-mail builder is simple and creating lists is also easy to learn.
Another reason our partners love it is because it’s free. You can get a nice looking e-mail sent and easily create lists, but that’s about all. Not a whole lot included on the automation side. Customer service is decent and their web documentation area has sufficed.
Their pitch: Create beautiful, branded emails that make you look like a pro
Their price: Free for the most basic plan, $10/mo for a plan that includes A/B testing & $15/mo for a plan with more advanced audience insights
Drip is a newer one to pop onto the scene. Great for e-commerce sites, as well as blogs, they offer a wide range of tools that help with the automation process of your newsletter program. They offer customization functionalities to help deliver the perfect, personalized message to your customers. They also have advanced segmenting options, automation tools and seamless integration for common website CMS like WordPress and SquareSpace.
I’ve worked with several partners recently who are using the Drip platform and they love how easy it is to use. They also say Drip is great on the customer support side. When they have issues, Drip has a live chat support system that works really well and they also offer webinars and trainings to learn the platform basics.
Their pitch: Serve up meaningful messages, recommendations, and inspiration for your customers no matter where they are.
Their price: $0 up to 100 subscribers, $50-$100/mo, depending on the plan
What are your favorite e-mail marketing platforms? Let us know in the comments below!!