This year has taught me so much, including all of the reasons I should stop sleeping on LinkedIn. Before 2020, I rarely used the platform outside of job-hunting. Now, it’s dreaming up features that make it a valuable asset for weekly or daily use. Personally, I’ve been loving the LinkedIn DIBs hub but If you’re a small business owner, LinkedIn’s product page will be especially helpful for your marketing strategy and more importantly, making money to keep your brand afloat.
Yesterday (December 15), LinkedIn announced the e-commerce feature as a response to the importance of online browsing for shoppers. According to them, a whopping “70% of buyers select products based on research they do online, which means your products’ reputation and visibility can make or break your business.” When you consider the evolution of Instagram’s Reels into a shopping platform and Facebook’s ever-expanding marketplace, it should come as no surprise that other social media platforms are prioritizing product platforms.
“With Product Pages, you can spotlight product endorsements and testimonials by your users, gather ratings and reviews from current users, and generate leads with a custom call-to-action button, such as a demo request or contact sales form. In the new ‘Products’ Tab, you can add new products you want to feature and include rich media like videos or product screenshots, descriptions, and more.”
The most unique aspect of the Products tab is that if you so please, you can assign relevant job roles to products, as well as rich media (video, screenshots, etc.) to enhance the user experience and encourage conversation on the page.
As of now, the Products feature has been rolled out across the B2B software category but will be extended to other industries in the coming year.
Though this is a very new development, it could be a gamechanger for small business owners who find other platforms to be oversaturated and difficult to build customer loyalty on. If you don’t already have a LinkedIn profile, now may be a great time to give it a whirl.
Subscribe to the BlogHer newsletter for more tactical advice, exclusive content, and timely event updates.