This May, Trending Seasonal Topics Look a Bit Different

This May isn’t your typical road-trip-bbq-gathering type of May and the topics that will perform are different this year. Here is our list, which are more educated guesses than usual! We’re all in new territory here.

Take a look at the topics below for some May content inspiration!

1. Mother’s day (may 10)

• Gifts

  • Last minute gift ideas

  • Beauty gifts

  • Home subscriptions

  • DIY gift ideas

  • Personalized

• Crafts for kids

• Recipes

  • Grilling recipes

  • Desserts

  • Dinner ideas

• Quotes

• Poems

• Coloring pages

• Flower delivery

• At home self care

• Cards

2. wellness

• Self-care

• Therapy

• Wearable fitness trackers/Smart wearables

• Personalized health-care devices

• Megaformer workouts

• Peleton

• How to alleviate stress

• Sound massages

• Clean breathing

• Kegel wellness

• Sleep schedules

• Deliberate habits

3. beauty & fashion

• Spring sales, Summer sales

• Summer nail art

• Summer shirts

• How to dye your own hair

• At-home beauty kits

• How to put on fake eyelashes

• Swimsuits

• Online fashion sales

• Makeup tutorials

• Best sunscreens

• Reusable packaging

• Sustainable beauty brands

• Dermatologists

4. Food & Recipes

• Small batch recipes

• Star Wars recipes

• Light dinner options

• Cinco de Mayo

  • Margarita recipes

  • Salsa recipes

  • Appetizer recipes

• Layer cakes

• Slow-cooker

  • Plant based recipes

  • Pastas

  • Bread recipes

• Protein shakes

• Cotton candy grapes

• Chickpeas/Chickpea based products

• Baking/Dessert recipes

• Bread baking

• BBQ recipes

• How to make iced coffee

• Pancake recipes

• Alt-meat

5. Lifestyle 

• Virtual parties

  • meet-ups

  • girl’s nights

  • conferences

• Horoscopes, tarots, astrology

• Air-purification technology

• Air-quality sensors

• At-home office ideas

• Calming candles

• Indoor plants

• Best streaming shows

• Hiking

• Camping

6. Home & Decor 

• Gardening for beginners

• Wall painting ideas

• Sewing

• Vegetables to plant

• Fruits to plant

• Backyard decor

• Home improvement projects

• WFH motivation

• Organizing

• Freshwater aquariums

• DIY home projects

7. Parenting 

• Home schooling ideas

• Home schooling activities

• Learning apps

• Virtual experiences

• At home graduations

• Zoom playdates

• Science activities

• Games in the backyard

• Backyard camping

• Games for two

• Craft ideas

8. Trends Because of Quarantine

“Google summarized its finding by listing these as the 5 shifts in consumer search behavior:

1. Assembling critical information

2. Discovering new connections

3. Adjusting to changes in their routines

4. Praising everyday heroes

5. Taking care of themselves and others” – Search Engine Journal

• Online shopping

• Storage/freezing

• Home delivery

• Short term work

• Home-based health

• Home as headquarters

• Virtual collaborations

• Zoom

• Multiplayer video games

• Virtual happy hours

And one last tip: Don’t forget to look at your top performers from last May. Instead of publishing a brand new piece of content on the same angle, update last year’s. Make sure to improve it for the user with fresh images, new links, new products, fresh content and then update the date to this year. You can read more about maintaining blogs posts here.