When we tell people we’ve created a digital series about bloggers, the first thing they assume is that we’re making a reality TV show about Influencers cat fighting over prime Instagram hot-spots. Or they’ll ask us, what’s so interesting about people who take selfies all day?
We usually take a deep breath and resist the urge to fire-off a hard eye roll, before we go into a whole lecture about how these women and men are talented, hard working, business-savvy multi-hyphenates whose voices have significantly transformed the fashion, media and advertising landscape. And yes, they also know how to take a really great selfie.
When I started my own blog, Pretty Little Shoppers, at my sister-in-laws kitchen table on Christmas Day 2012, what began as a whimsical attempt to boost my presence on social media slowly turned into a passion. Having been teased for my love of fashion while growing up (and shamed for it as an adult), blogging has opened up for me a community of girls (and some guys too) that cared as much about shoes, clothes, accessories, interior design, travel, cooking, homemaking, throwing parties and lifestyle as much as I did. So it’s personal for me when I see bloggers being stereotyped as fame-obsessed airheads whose job is just to take pictures of their cute outfits. That’s why I enlisted the help of filmmaker Rebecca Hu and together we created The Fash Life, a quirky, and shoppable series that we like to describe as “SNL meets Parks and Recreation… with Bloggers.”
Make no mistake, The Fash Life is a comedic series that pokes fun at itself and the #InfluencerLife — but we do it from a place of love. The show is not a parody. If anything, it’s a celebration of bloggers. Our pilot episode Bloggers in Wonderland is a quirky depiction of what really goes on behind-the-scenes of that flawless photo shoot — in our case, it’s a high fashion “Alice in Wonderland” themed tea party, featuring bloggers Elizabeth Keene, Sheree Ho, Sydne Summer, Kali Passiglia, Daphne Blunt, and myself (Lisa Valerie Morgan).
Lisa’s pitch for The Fash Life started with two pages of notes with the first sentence reading “If Rachel Zoe and Lucille Ball had a child it would be The Fash Life series.” Since Rebecca and I are both filmmakers and content creators, we quickly decided to throw some talented actors and reality TV personalities into our mix of real life top Influencers, to keep everybody on their toes. Our actors play over-the-top characters in our sketches in order to create more laughable chaos in this social media world. One of our recurring segments called Bloggers in Cars (with Macarons) revolves around our fictional top blogger Gizelle Mui (played by actress and influencer Linda Kang), picking up one of our real life bloggers in a #sponsored car and dishing about all things fashion, beauty, parenting, luxury automobiles and the iconic pink wall. Another one of our fictional characters Poppy Peterson (played by Ashley Dulaney from 911: Lone Star, Justified and The House Sitter) is a newbie blogger that will do whatever it takes to make it in the Vlogosphere. Luckily she has the help of some of our real life bloggers including Diana Espir, Elaine Chaya, Candice Nikeia and Gregory Dava to steer her in the right direction.
In addition to our main episodes, we created an interview series we call #FashLifeBytes which feature our cast members sharing their real life blogging experience, advice, and #fails in 60-90 second interview clips — because folks, this is what the job is really like, and it’s time the world learned more about it.
We make sure all our episodes are shop-able so that it can allow us to collaborate with brands in a more engaging way. As a result, we also include some more talk-show styled episodes featuring our Influencers giving advice about fashion, skincare, healthy foods and all things fashionable. And of course, like all good blogger content, there are macarons. So come for the fashion, but stay for the funny.
About Lisa Valerie Morgan and Rebecca Hu
Rebecca Hu is an award-winning filmmaker originally from Toronto, Canada and a proud recipient of the prestigious Diversity in Broadcasting Award presented by WIFT – T (Women In Film & Telelvision – Toronto). After 10 years and over 100 productions later, she established her own production company Kungfu-Barbie Productions with the core mission of creating “kickass” films from a female’s perspective while also working to broaden opportunities for minorities and the under-represented.
In 2016 Rebecca won the Project Greenlight writing competition and worked alongside Issa Rae to create the series Minimum Wage. The show currently airs on UMC. A member of the Producers Guild of America, Rebecca Hu recently won a Los Angeles Emmy Award in the Independent Programming Category.
Lisa Valerie Morgan is the editor and creator of the Fashion and Lifestyle Blog www.prettylittleshoppers.com where she writes about fashion, beauty, organic food, home decor and travel. She has a growing social media following over 70k and her blog has been viewed in over 100 countries. She regularly collaborates with fashion and beauty brands and has been featured on a myriad of International style pages including Vogue Italia. She has styled for celebrities and magazines including Sydney Park (Pretty Little Liars, The Walking Dead), Angel Parker (Lab Rats), Afroelle and Bronze Magazine. Born in Hollywood, California, Lisa is a lifelong Los Angeles resident with a degree in screenwriting and a background in acting and producing.