As content creators and entrepreneurs, it’s important to make sure your assets are fresh, relevant, and diverse. With busy schedules, deadlines, and everyday responsibilities, it’s not always easy to capture original content in a timely fashion. Enter: Shutterstock. With Shutterstock, users are able to search millions of royalty-free stock images, photos, videos, and music. This opens up a plethora of opportunities for bloggers and businesswomen to download and repurpose stock assets with ease.
However, millions of images can be overwhelming! How do you find the right image for your website? Let’s dive deeper in to Shutterstock’s search features!
Searching on a stock photo website is a lot like searching in a search engine, such as Google. It’s important to use long tail keywords to find the best, most relevant results. “Long tail keywords” is a fancy way of saying that the more specific your search is, and the more relevant keywords your search includes, the better.
For example, if you search “puppies” in Google, you’ll receive information about where puppies are for sale, cute pictures of puppies, toys for puppies, and more puppy related information. BUT if you use long tail keywords, and make your search more specific, such as “Best toys for golden retriever puppies”, you’ll find significantly more relevant search results.
The same process applies for stock photo websites! Make sure your searches are specific and use multiple keywords for the most relevant results.
Ok, we have our relevant keywords! Now what? Below Shutterstock’s search bar, you’ll see Shutterstock’s advanced search features. Users can set features by Relevance, Popularity, Image Type, Orientation, Color, People, and more.
For example, if you’re looking for an image of a group of people, you can set the “People” filter to “Images with People” and the amount of people you’d like to see in the photos.
You can also use the “More” option to find the exact right image measurements that will work best for your project. When you change your keyword or run another search, your selected filters will carry over, so you won’t have to reset them.
Still not finding what you’re looking for? Try Shutterstock’s reverse image search.
We often find inspiration from places such as Instagram and Pinterest, and would like to use similar images on our social media and websites. Just drag and drop or upload the desired image in to Shutterstock’s reverse image search, located to the right of the search bar, to instantly find similar results.
We’ve named a few Shutterstock tools, but there are many more to explore and share! Would you like to learn more about Shutterstock? Comment and let us know!