Brittany Antoinette is sort-of everywhere and nowhere at the same time. The self-taught multi-hyphenate is head of The Idea Girl, one of today’s coolest creative agencies helping brands with their design and overall strategy. What I love most about Brittany is that she lets her work do the majority of the talking on social media. Though she has her own Instagram account, The Idea Girl page is a red carpet for her clients, yet somehow still feels very personal to her. It’s a refreshing reprieve from the culture of self-promotion where all you see is a person using themselves as the primary mode of promotion.
That in and of itself is a fantastic tip for creators who are shy or simply want to create a boundary between their work and personal lives without sacrificing the “it” factor that sets them apart.
If that resonated with you, keep scrolling for more easy and effective advice from Brittany Antoinette. Plus, if you want to know exactly how she built her skill set as a designer and strategist without formal training, be sure to rewatch her Winning Women panel (below) too.
If you’re not confident about teaching an online course…
“I would definitely start off by teaching people closest to you and testing to see if they’re capable of applying what they’ve learned. This could be a team member, intern, or even a mentee. Their results and successes are a direct measure of you being qualified enough to teach.”
If you want to build your Instagram following without sacrificing style or privacy…
“I keep the branding of The Idea Girl in mind whenever I post such as my color palette, typography suite, and imagery that align with our aesthetic, mission, values, and vision.
I simply post for myself and share what I only think is necessary. I think social media can cause us to get into a mental tizzy and often times we post for outside validation as opposed to internal satisfaction. I still do only share my work, but the voice and copy sound just like me. We can’t forget that one of the main components of a brand is the founder’s story behind it, which is why I purposefully find a way to emit myself into everything I do.”
View this post on Instagram
If you’re working with brands for the first time…
“Some of the best practices I’ve learned were to always start with a strategy in mind and to always get everything in writing.”
Subscribe to the BlogHer newsletter for more tactical advice, exclusive content, and timely event updates.