The digital space today can feel ultra saturated, thanks to the accessibility of social platforms and user-friendly content management sites like Squarespace and Wix. It seems anyone can be an influencer if provided an iPhone and some good wifi. How then, do you become a content creator with a specified niche and build a real brand authentically that lasts? Jennifer Moss of Babynames.com, Lisa Lillien of Hungry Girl and Michelle Madhok of Shefinds.com have the answers and they’re eager to share! These three BlogHer OG’s and SHE Media Partners, have each created unique brands that have stood the test of time, algorithm changes, and digital evolution. Hear from each of them at #BlogHer19 Creators Summit about how they have built 360-degree brands with multiple revenue streams (with help from our SHE Media Partner Network), evolved as the industry has changed, and learn how YOU can build a business unique to your personal brand with endless opportunities.
Meet the ladies below!
Jennifer Moss, Founder and CEO of Babynames.com | Jennifer Moss is the Founder & CEO of BabyNames.com, online since 1996. She’s been featured in top media including CNN, The Washington Post, Los Angeles Magazine, The Wall Street Journal, PBS, and the BBC. Jennifer is a graduate of Northwestern University, and in 1995 she became one of the first female web developers in Southern California. She went on to consult for a series of internet startups and managed development teams of up to 50. She currently owns and operates Moss Web Works, a web agency based in central California. As a published writer, Jennifer’s work has appeared in Ms. Magazine, Huffington Post, Red Herring, and Working Woman. She’s also authored four novels, and three non-fiction books including The One-in-a-Million Baby Name Book and The Baby Names Workbook.
Lisa Lillien, Founder of Hungry Girl | Lisa Lillien is the creator of the Hungry Girl brand. Her free daily emails (and Hungry Girl website) entertain and inform hungry people everywhere. A “mad scientist” in the kitchen, Lisa dishes out healthy recipes, tips & tricks, supermarket finds, and survival strategies for real-world eating situations. Nearly 3 million email subscribers and social media followers eagerly await Hungry Girl content each day. Lisa reaches millions more with a weekly podcast, a column on People.com, Hungry Girl magazine, and recurring appearances on national television shows. Lisa has thirteen bestselling cookbooks — six debuted at #1 on the NY Times Best Sellers list — and starred in the top-rated Hungry Girl show on Food Network and Cooking Channel. What started as a daily email has turned into a multimedia phenomenon!
Michelle Madhok, Founder & CEO of SheFinds.com | Online shopping expert Michelle Madhok is the Founder and CEO of SheFinds.com, a site to help millions of busy women everywhere shop the web for the latest style finds. Madhok has shared her expertise with Real Simple, Women’s Wear Daily, The Rachel Ray Show, Good Morning America, Today, The Martha Stewart Show, Chicago Tribune, New York Times, and Washington Post. Launched in 2004, Shefinds.com is a must-visit destination for fashionable women. Her book, “Wear This Now,” is published by Harlequin Nonfiction. Previously, Madhok worked at AOL where she built and ran what became the world’s largest online women’s channel. She began her media career at CBS in 1995 as one of the founding executives of CBS.com. Madhok earned a BS from UC Berkeley and MS from Northwestern University.
Don’t miss out on your chance to see these women take the main stage on September 19th in Brooklyn and order your ticket today!