Brit Morin’s ‘Selfmade’ is the Way Cooler Version of Business School
The pandemic has changed almost everything about our daily lives. Unfortunately, one thing that hasn’t changed is the expensive price tag on higher education-any other grad students feel my pain? If you want a business degree and aren’t a millionaire, hustling for grants and scholarships or taking out loans is usually the move. And then there’s the school of life, also known as starting a business and learning as you go. The latter has gotten somewhat easier thanks to YouTube and social media, where experts are more accessible than ever. But for some, an in-between option is needed: perhaps something that combines real-life, on-the-go support and also has the loose structure of a traditional class.
The closest thing to what I’m describing is a virtual course or program. We can’t escape them this year because one, social distancing is still very much a thing, and two, the pandemic hasn’t completely killed our dreams (phew!). Women-owned businesses got hit hard by the economic fallout of the pandemic. But that hasn’t stopped brand owners from forging ahead or aspiring entrepreneurs from investing in their ideas. If anything, the unpredictable climate motivated us to pursue goals with even more enthusiasm, especially the ones we kept putting off.
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I’ve gotten familiar with a lot of virtual courses this year. But Brit Morin’s is definitely a step above most. Selfmade makes a big promise: to have your new business up and running or to boost the scale of your current one in just 10 weeks. The entire journey is highly interactive and personalized with one-on-one coaching and guest lecturers, all of whom are heavy hitters and cover a wide gamut of expertise.
To be honest, this is the part that made me pay attention: the Global CMO of Netflix (Bozama Saint John), founder of Eventbrite (Julia Hartz), co-founder of Birchbox (Hayley Barna), and more all in one class?! Major. Plus, the curriculum is so much more than pre-recorded segments; there are implementation sessions, “live lessons,” and breakout sessions according to your “track.” Topics covered include business models, fundraising and pitch decks, legal, public relations, and more. In other words, you’re getting your money’s worth.
Speaking of $$$, proceeds from Selfmade go toward Digital Undivided, a burgeoning economic empowerment organization for Black and Latinx women. The Selfmade squad also teamed up with Office Depot to provide a whopping 200 (!) scholarships focused on women of color and women from underrepresented and underserved communities.
Finally, the ultimate draw-in is Brit herself, who co-founded Brit + Co with next to zero experience and grew it into a bonafide empire with tens of millions in revenue, a flagship store, products, and hundreds of millions of page views. If you want more insight into her journey and how it makes Selfmade all the more appealing, rewatch her BlogHer Biz keynote and register for BlogHer Biz if you haven’t already. We’ve got two more weeks and you don’t want to miss them.