It feels like it’s forever and a day since our last in-person BlogHer conference – but the continued support of our community and our incredible line-up of virtual events have allowed us to expand our reach further than ever before – and we’re not slowing down!
BlogHer is thrilled to share that SXSW is joining the PMC Family. The world-renowned media authority was founded with the intention of celebrating and empowering creatives, a mission we at BlogHer can definitely get behind. We’re are so excited for the endless opportunities this valuable partnership will surely bring to life.
The deal will offer SHE Media 5,000 Partners, including over 500 participants in SHE Media’s Meaningful Marketplaces, comprised of under-served publishers and Creators, increased exposure and opportunities to build their businesses. The deal will offer SHE Media advertisers and sponsors of the BLOGHER event series opportunities to extend their visibility to new forums and audiences.
“It has been an incredibly tough period for small businesses, SXSW included,” said CEO and Co-Founder Roland Swenson. “When Jay Penske approached us with an interest in becoming a partner, it was a true lifeline for us. Both of our companies share a passion for producing high-quality content that helps shape modern culture, so this feels like a natural alliance. Now we are focused on the March 2022 event, and we’re honored to embark on a new chapter of SXSW with both his experience and the capabilities of PMC at our side.”
Jay Penske, Chairman and Chief Executive Officer of Penske Media, said, “We are grateful and proud to become enduring partners with SXSW, and collaborate with its exceptional team. Since 1987, SXSW has been the world’s premier festival centered at the convergence of tech, media, film, and music. Today SXSW continues to be one of the most recognized brands for empowering creative talent and bringing together the brightest creators of our time. As part of this significant investment, we plan to build upon SXSW’s incredible foundation while extending the platform further digitally and assisting Roland and his incredible team to bring their vision to even greater heights.”
SXSW’s management team and core business will remain unchanged in keeping its focus on the March 2022 event in Austin, and with this partnership pursuing the exploration of new capabilities in providing quality programming to its diverse community of highly engaged creative professionals.
SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. In 2021, the event moved to a digital format. SXSW Online offered conference sessions, music showcases, film screenings, an XR event, exhibitions, and a variety of networking and professional development opportunities. An essential destination for global professionals, SXSW 2022 will take place March 11th through March 20th. For more information, please visit: sxsw.com.
ABOUT SHE MEDIA
SHE Media is a mission-driven media company reaching 80 million unique visitors per month (ComScore, March, 2021) with 350 million-plus social media fans and followers. SHE Media publishes lifestyle content that informs and inspires millions of women. Our content is curated from thousands of sources, creating a living tapestry of the authentic, imperfect, joyful moments that embody our lives. Through our flagship editorial sites, and our proprietary SHE Media Partner Network of hand-picked publishers, we create digital and live media content that empowers communities and moves our culture forward.
ABOUT PENSKE MEDIA CORPORATION (PMC)
PMC is a leading independent global media and information services company whose award-winning content attracts a passionate monthly audience of more than 310 million. Since 2004, Penske Media has been a pioneer in digital media and a platform innovator, reaching viewers on all screens across its ever-growing constellation of iconic brands, which includes Deadline, Variety, Rolling Stone, The Hollywood Reporter, Billboard, WWD, SHE Media, Robb Report, Sportico, BGR, ARTnews, Art in America, Fairchild Media, and Spy.com, among many others. Together, these brands offer clients opportunities to reach an influential audience at scale through editorial, advertising, and other marketing solutions. PMC’s journalists and content creators deliver daily the most comprehensive news and information in their industries and areas of coverage, unequaled in ambition, depth, and courage. Headquartered in New York and Los Angeles with additional offices in 14 countries worldwide, PMC believes companies should not only be profitable but also forces for good.
To learn more about PMC, our 2% Foundation, and our portfolio of brands, please visit: http://www.pmc.com/.