Video: Why Advertisers & Brands Should Rethink Their Approach to BIPOC Publishers

On June 29, the virtual Ad Age Next: Multicultural Marketing conference brought together industry leaders for panel discussions and one-on-one conversations on how brands, agencies, and other players in advertising are pushing others to rethink their approach to audience engagement and its impact on creative, media buying and measurement.

SHE Media CEO, Samantha Skey, sat down with LA Dunn, SHE Media Partner and Founder of Black Girls Eat, on the topic of Investing in BIPOC publishers at scale.

Watch the video below for highlights on the importance of brands and agencies taking an inclusive strategy to market via SHE Media’s Meaningful Marketplace initiative.

“If I am in the room…everyone is in the room!  It may just be me here representing Black Girls Eat but I am definitely representing the hundreds of influencers who I know and love and are looking for the same opportunities”

— LA Dunn, founder of Black Girls Eat

Speaking directly to the AdAge audience is a valuable way for SHE Media Partners to inform advertisers and agencies how (and why) they should direct spending toward BIPOC publishers who produce high-performing and high-quality content, and who have been historically excluded from significant media investment.

“Frankly I would rather have LA talk directly to Unilever or Proctor and Gamble or any of our clients because her creative energy is not something I can bring to the table myself.”

— Samantha Skey, CEO SHE Media

You can read more about Meaningful Marketplaces and our industry relationships with Google and Ad Age.

Learn more about advertising with Meaningful Marketplaces and reach our team via marketing@shemedia.com.

The SHE Media Partner Network helps content creators and entrepreneurs build sustainable businesses with dedicated support for managing ads, brand partnerships, and more. Apply now to join our mission-driven platform.